Creator-led advertising has become one of the most reliable engines of growth across Meta platforms—but most brands still can’t scale it. That’s the central message of Superfiliate’s new industry report, “The Partnership Ads Unlock: Scaling the Future of Creator-Led Advertising.”
Adams Outdoor Advertising is on a growth streak—again. The company announced the acquisition of additional assets from Toby Outdoor, further cementing its foothold in the Triad, North Carolina market. The deal adds nine billboard faces, including one premium digital display in Wilkesboro and two digital sites in Galax, Virginia, marking another leap forward in Adams’ digital transformation strategy.
In a move that could finally bridge the gap between digital and broadcast advertising, ITN and Magnite have launched the industry’s first Local Linear TV Private Marketplace—a platform designed to bring digital-like automation and precision to local TV ad buying.
Faith-based media isn’t standing still. In Touch+, the broadcast and streaming arm of In Touch Ministries, is taking its message to more households across the U.S. through a new partnership with Bridge Media Network. The move brings Dr. Charles Stanley’s teachings—and a wider slate of ministry-focused content—to more than 60 broadcast markets nationwide, strengthening the brand’s reach in an increasingly fragmented media landscape.
Molson Coors is reshaping its digital advertising strategy—and it’s doing it with Viant.
The beverage giant has named Viant Technology Inc. its official Advertising Platform in a multi-year partnership beginning in 2026, marking one of the most significant brand-side adtech alignments this year. For Viant, a longtime player in identity-driven programmatic and CTV innovation, the win reinforces its growing role as the behind-the-scenes engine powering major marketers’ data strategies.
Creator-led advertising has become one of the most reliable engines of growth across Meta platforms—but most brands still can’t scale it. That’s the central message of Superfiliate’s new industry report, “The Partnership Ads Unlock: Scaling the Future of Creator-Led Advertising.”
Awards in adtech often arrive wrapped in buzzwords. This one doesn’t need them.
Inc. Magazine has named Ars X Machina to its 2025 Power Partner Awards, placing the agency among the top companies reshaping how modern businesses grow. The recognition lands squarely in the Advertising, Marketing, and Sales category—where performance measurement is getting a long-overdue overhaul.
Programmatic advertising has never been short on promises—scale, precision, automation—but the reality for most agencies today looks more like a maze than a marketplace. Fragmented supply paths, inconsistent brand safety controls, and endless PMP troubleshooting leave in-house teams stuck doing anything but strategic work.
In a major North American expansion, PUSH Media Inc. has acquired SCS (Schiefer Chopshop), marking its formal entry into the U.S. with new offices in Los Angeles and Atlanta, joining Canadian bases in Toronto and Ottawa. The merger unites two independent agencies with shared DNA in creativity, media, and technology — positioning the new entity as a next-generation marketing powerhouse.
Perion Network Ltd. (NASDAQ & TASE: PERI) is taking another bold step in reshaping the future of advertising technology. The company today unveiled the Perion DOOH Player, a next-generation platform that rounds out its full-stack suite for Digital-Out-of-Home (DOOH) and Retail Media — two of the fastest-growing arenas in modern marketing.
In a move that could redefine how travel brands engage consumers on the move, Orange 142, a division of Direct Digital Holdings (Nasdaq: DRCT), has teamed up with ReachTV, the award-winning streaming network that delivers live sports and entertainment to over 50 million travelers monthly.
The Ad Council and Opportunity@Work are back with a powerful sequel to their 2022 initiative, “Tear the Paper Ceiling.” Their new public service campaign, “Story Unfold,” takes direct aim at the hiring bias that sidelines millions of capable workers — those Skilled Through Alternative Routes (STARs) — who don’t hold a bachelor’s degree but have plenty of real-world experience.
The IAB Tech Lab has taken a major step in tightening the defenses of digital advertising. The global standards body announced the rollout of Device Attestation in its Open Measurement SDK (OM SDK) — a new security feature designed to expose one of the industry’s biggest pain points: device spoofing.
