AdTechEdge, Author at AdTechEdge

Advertising ROI Uncovered: 2.9x Returns and Paths to Growth

AdTechEdge3 days ago3 days ago04 mins

Marketing budgets are under greater scrutiny than ever. Amid this pressure, Gain Theory — a global marketing effectiveness consultancy — delivers a timely reminder: advertising isn’t a cost center, it’s a strategic growth engine. Their latest report, “Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth,” provides rigorous evidence that advertising generates a 2.9x return on investment when executed and measured effectively.

Agnitio and the Future of AdTech: Revolutionizing Media Workflows

AdTechEdge3 days ago3 days ago04 mins

In a landscape where time, data, and intelligence dictate the speed of success, Agnitio emerges as a transformative player in the AdTech industry. With a leadership team composed of former LiveRamp and Samsung executives and a Board with deep-rooted influence across tech and media giants like Amazon Prime Video and M.A.C Cosmetics, Agnitio is setting a bold trajectory for the future of advertising.

AdTechEdge Interview with Bartosz Bielecki, Chief Marketing Officer, Zeropark

AdTechEdge1 week ago3 days ago013 mins

Welcome, Bartosz! You worked your way up from being a content marketer to serving as the CMO at Zeropark. Please share with us the backstory of this incredible journey. Thank you for having me! I was hired by Commerce Media Tech (then Codewise) back in 2017 to take care of organic marketing activities for one…

AdTechEdge Interview with Deborah Kilpatrick, Co-Founder & VP Marketing, SourceKnowledge

AdTechEdge1 week ago2 days ago07 mins

AdTechEdge Interview with Deborah Kilpatrick, Co-Founder & VP Marketing, SourceKnowledge

AdTechEdge Interview with Marie-Lou Penin, Head of Marketing, DanAds

AdTechEdge1 week ago2 days ago012 mins

Hello, Marie-Lou! Walk us through the milestones in your marketing career and how you arrived at the position of Head of Marketing at DanAds. Before joining DanAds, my career was a global adventure in marketing, spanning various sectors like entertainment and technology and countries including France, the UK, and the UAE. This international exposure honed…

AdTechEdge Interview with David Pollet, Chief Executive Officer, Incremental

AdTechEdge1 week ago2 days ago014 mins

Hi David, thank you for this opportunity. You have an impressive background leading both startups and public companies. What motivated you to take on the CEO role at Incremental, and what excites you most about the company’s future? Thank you for having me. Retail media is at such an interesting inflection point right now. It crossed $50B…

AdTechEdge Interview with Sivan Tafla, CEO and Co-Founder, Oraki

AdTechEdge1 week ago2 days ago06 mins

What’s the story behind your journey to becoming CEO of Oraki? Back in 1998, my path from finance to leading Oraki began. It was a journey sparked by a deep passion for technology and advertising. The adventure really kicked off when I founded Ad4ever, a pioneer in digital ads. Following its acquisition, I shifted to Oraki…

AdTechEdge Interview with Noel Hamill, Global Chief Marketing Officer, parcelLab

AdTechEdge1 week ago2 days ago010 mins

Noel Hamill, Global CMO of parcelLab, shares insights on customer experience, post-purchase marketing, and growth strategies in this AdTechEdge interview.