BusinessWire, Author at AdTechEdge

Adobe Supercharges GenStudio with AI-Powered Video, Display, and Multilingual Tools for Scalable Content Creation

Marketing meets machine learning as Adobe expands its all-in-one content platform to fuel personalized, scalable content creation across video, display, and global audiences. At the 2025 Cannes Lions Festival of Creativity, Adobe made it clear that the future of marketing isn’t just creative—it’s AI-powered, data-fueled, and built to scale. The tech giant unveiled major enhancements…

Anoki and The Trade Desk’s Ventura OS Team Up to Redefine FAST TV for OEMs

BusinessWire3 days ago3 days ago06 mins

In the fast-evolving world of connected TV (CTV), Anoki is stepping up to offer OEMs a turnkey FAST solution—one powered by cutting-edge AI and underpinned by the clean ad supply chain principles of The Trade Desk’s Ventura TV OS.

Affinity Solutions Teams Up with AWS to Deliver Privacy-Safe Purchase Insights for Advertisers

BusinessWire4 days ago4 days ago05 mins

Affinity Solutions, the consumer purchase insights leader, is deepening its partnership with Amazon Web Services (AWS) to offer advertisers and publishers privacy-enhanced access to its vast dataset of real-world spending—without sharing or duplicating raw data. The collaboration centers on AWS Clean Rooms, enabling secure data collaboration and smarter campaign measurement powered by over 86 billion transactions from 95 million consumers.

InMobi Launches Buyer Hub to Redefine Programmatic Buying with Self-Serve Precision and AI-Powered Curation

BusinessWire4 days ago4 days ago05 mins

In a strategic move to streamline and supercharge programmatic advertising, InMobi Advertising has launched the InMobi Buyer Hub—a self-service platform designed to empower every type of media buyer with precision, transparency, and real-time control over programmatic campaigns.

Innovid Debuts Harmony Social to Bridge the Gap Between CTV and Paid Social Campaigns

BusinessWire4 days ago4 days ago04 mins

In a major leap toward truly integrated digital advertising, Innovid has launched Harmony Social, a first-of-its-kind solution that links paid social campaigns with CTV and the open web—marking a breakthrough in cross-channel connectivity.

LG Ad Solutions Taps Akkio to Turn ACR Data into Real-Time Consumer Intelligence

BusinessWire4 days ago4 days ago05 mins

In a bold step to modernize media intelligence, LG Ad Solutions has announced a strategic partnership with Akkio, an AI-native platform built for media companies, to unlock the full potential of its proprietary ACR (automatic content recognition) data—in real time.

Smartly Upgrades Brand Pulse to Deliver Real-Time, Cross-Platform Brand Measurement—Now Including YouTube

BusinessWire4 days ago4 days ago05 mins

In an era where marketing moves at the speed of the scroll, Smartly is aiming to take the guesswork out of upper-funnel brand campaigns. The AI-powered adtech leader today announced a major update to Brand Pulse, the industry’s only real-time, cross-channel brand measurement and optimization solution—and it now includes YouTube.

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IndiCue Launches All-in-One CTV Platform, Partners with Cineverse to Advance Publisher Control and Streaming Innovation

BusinessWire4 days ago4 days ago05 mins

In an era where connected TV (CTV) is quickly becoming the front line of ad-supported media, IndiCue is stepping in with a bold proposition: complete publisher control over the CTV stack. Today, the company launched its CTV Engagement Platform, a modular, full-stack solution that integrates cutting-edge server-side ad insertion (SSAI), ad serving, and monetization tools—empowering media owners to optimize performance without compromising viewer experience.

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Cognitiv Marks 10 Years at Cannes Lions with Bold AI Vision and High-Profile Industry Dialogues

BusinessWire4 days ago4 days ago05 mins

As the advertising world converges on the French Riviera for Cannes Lions 2025, Cognitiv—the deep learning powerhouse redefining marketing performance—marks its 10-year anniversary with a curated lineup of thought leadership and strategic conversations. From intimate yacht-side sessions to main stage panels, Cognitiv is positioning itself not just as an AI innovator, but as a catalyst for the next chapter in advertising.

TV Ads Are Missing the Mark on Accessibility—XR Report Reveals Costly Gap in Reach

BusinessWire4 days ago4 days ago05 mins

Despite billions in ad spend, most global TV commercials are still failing to reach everyone. According to XR’s 2025 Global Accessibility Maturity Index & Trends Report, a mere 10% of TV ads worldwide include accessibility features like closed captions or audio descriptions. That means brands are not only alienating over 1.3 billion people with disabilities—they’re also forfeiting access to a collective $8 trillion in global spending power.