A SaaS company launches a paid LinkedIn campaign targeting mid-market CFOs. The AdTech platform captures intent signals such as job titles, engagement behavior, and even dwell time on specific product features. These insights are pushed into the company’s marketing automation platform. The lead enters a nurture track tailored to their pain points. The prospect receives…
https://www.youtube.com/watch?v=SzQlln6w5AQ In our latest podcast, Lindsay Egan sits with our host Siddesh Shetty to share expert insights on evaluating sponsorships, overcoming data gaps, and aligning marketing and finance teams for maximum ROI. About Lindsay Egan About Gain Theory About Siddesh Shetty Lindsay Egan, Senior Client Leader , Gain Theory brings deep expertise working with insight and…
A marketing team relies on the same demand gen strategies it has been using for five years, such as generic email blasts and outdated lead scoring models. Their approach wastes the budget, journeys are nonlinear, and digital noise is exhausting. Traditional demand-gen tactics are no longer sustainable. The cookies are crumbling. User behavior is fragmented…
A mid-sized SaaS company looking to expand its client base launches a programmatic ad campaign. With AdTech tools, they segment their audience based on online behavior and intent data. These Ads are delivered across LinkedIn, tech publications, and niche communities. Their campaign results in qualified leads for CMOs, IT heads, and procurement officers. What would…
