PR Newswire, Author at AdTechEdge

In Touch+ Expands National Broadcast Footprint Through Bridge Media Network Partnership

PR Newswire6 hours ago04 mins

Faith-based media isn’t standing still. In Touch+, the broadcast and streaming arm of In Touch Ministries, is taking its message to more households across the U.S. through a new partnership with Bridge Media Network. The move brings Dr. Charles Stanley’s teachings—and a wider slate of ministry-focused content—to more than 60 broadcast markets nationwide, strengthening the brand’s reach in an increasingly fragmented media landscape.

Superfiliate Report Says Brands Love Meta Partnership Ads—They Just Can’t Scale Them

PR Newswire6 hours ago6 hours ago07 mins

Creator-led advertising has become one of the most reliable engines of growth across Meta platforms—but most brands still can’t scale it. That’s the central message of Superfiliate’s new industry report, “The Partnership Ads Unlock: Scaling the Future of Creator-Led Advertising.”

Ars X Machina Lands on Inc.’s 2025 Power Partner List for Reinventing Marketing Measurement

PR Newswire6 hours ago05 mins

Awards in adtech often arrive wrapped in buzzwords. This one doesn’t need them.
Inc. Magazine has named Ars X Machina to its 2025 Power Partner Awards, placing the agency among the top companies reshaping how modern businesses grow. The recognition lands squarely in the Advertising, Marketing, and Sales category—where performance measurement is getting a long-overdue overhaul.

Orange 142 and ReachTV Partner to Build a Unified Media Network for the Connected Traveler

PR Newswire1 day ago1 day ago05 mins

In a move that could redefine how travel brands engage consumers on the move, Orange 142, a division of Direct Digital Holdings (Nasdaq: DRCT), has teamed up with ReachTV, the award-winning streaming network that delivers live sports and entertainment to over 50 million travelers monthly.

Ad Council and Opportunity@Work Renew ‘Tear the Paper Ceiling’ Campaign, Urge Employers to Hire for Skills, Not Degrees

PR Newswire1 day ago1 day ago06 mins

The Ad Council and Opportunity@Work are back with a powerful sequel to their 2022 initiative, “Tear the Paper Ceiling.” Their new public service campaign, “Story Unfold,” takes direct aim at the hiring bias that sidelines millions of capable workers — those Skilled Through Alternative Routes (STARs) — who don’t hold a bachelor’s degree but have plenty of real-world experience.

IAB Tech Lab Adds Device Attestation to OM SDK to Fight CTV and Mobile Ad Fraud

PR Newswire1 day ago1 day ago06 mins

The IAB Tech Lab has taken a major step in tightening the defenses of digital advertising. The global standards body announced the rollout of Device Attestation in its Open Measurement SDK (OM SDK) — a new security feature designed to expose one of the industry’s biggest pain points: device spoofing.

Tubi Media Group Partners with Audiochuck to Expand True Crime Across TV and Streaming

PR Newswire2 days ago2 days ago05 mins

Tubi Media Group, a division of Fox Corporation, has inked a multi-year partnership with Audiochuck, the media company behind the world’s #1 true crime podcast, Crime Junkie, to broaden the reach of its top-rated shows across streaming and video platforms.

reVolver Podcasts Partners with AdsWizz to Bring Targeted Audio Ads to Mexico

PR Newswire2 days ago2 days ago04 mins

reVolver Podcasts, a leading producer and distributor of Spanish-language podcasts, has signed a new partnership with AdsWizz Inc., the global audio monetization platform, to bring geo-targeted, programmatic advertising to the Mexican market.

Magnite and ITN Bring Programmatic Precision to Local Linear TV

PR Newswire3 days ago3 days ago05 mins

In a move that could finally bridge the gap between digital and broadcast advertising, ITN and Magnite have launched the industry’s first Local Linear TV Private Marketplace—a platform designed to bring digital-like automation and precision to local TV ad buying.

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NexTide Media Unveils LiveGuard™—An AI Brand Safety Platform for Livestream Advertising

PR Newswire1 week ago1 week ago04 mins

As livestreaming cements its place in mainstream media, NexTide Media is tackling one of its biggest roadblocks for advertisers—brand safety. The company has officially unveiled LiveGuard™, the first AI-powered, patent-pending brand safety platform built specifically for live content, set to launch in mid-November.