PR Newswire, Author at AdTech Edge

APRW Marks 30 Years of Communications Growth

APRW Celebrates 30 Years as Communications Industry Shifts Toward Integrated Engagement

July 16, 2026

PR NewswireJuly 16, 2026010 mins

The communications industry has undergone significant transformation over the past three decades. Traditional public relations has expanded into a broader ecosystem involving digital marketing, influencer engagement, social media strategy, crisis preparedness, stakeholder management, and data-driven audience insights. Singapore-based agency APRW is marking its 30th anniversary by reinforcing its focus on integrated communications services designed to…

GTPL Hathway Q1 FY27 Revenue Crosses ₹1,000 Crore

GTPL Hathway Revenue Crosses ₹1,000 Crore as Broadband Growth Accelerates

July 16, 2026

PR NewswireJuly 16, 202609 mins

India’s broadband and digital entertainment markets continue to evolve as consumers demand faster connectivity, digital-first services, and integrated entertainment experiences. GTPL Hathway’s latest financial results reflect this shift, with the company reporting improved quarterly performance supported by broadband expansion, subscriber stability, and investments in next-generation distribution infrastructure. GTPL Hathway announced that its consolidated revenue reached…

Guideline Unveils Advanced Digital Metrics for Ad Pricing

Guideline Unveils Advanced Digital Metrics to Sharpen Digital Ad Pricing Benchmarks

July 16, 2026

PR NewswireJuly 16, 202608 mins

Guideline has launched Advanced Digital Metrics, a new module that augments its Ad Intelligence Suite with granular benchmarks on campaign sizing, added‑value inventory and CPM ranges—offering media buyers and sellers a clearer, data‑driven view of today’s fragmented digital advertising market. What the product does Advanced Digital Metrics aggregates billing‑level actuals from publishers, product categories and ad…

Sony‑CatchLight visual journalism kit partnership

Sony Teams with CatchLight to Boost Visual Journalism with Pro Camera Kits

July 16, 2026

PR NewswireJuly 16, 202609 mins

Sony Teams with CatchLight to Boost Visual Journalism with Pro Camera Kits — the two organizations announced a strategic equipment initiative that places Sony’s Alpha camera systems directly into the hands of local newsrooms, aiming to close the technology gap that has long hampered visual storytelling in community media. What the partnership delivers The collaboration provides 24…

GetWhys launches AI‑driven buyer intelligence platform

GetWhys Introduces AI‑Driven Buyer Intelligence Platform to Validate GTM Content

July 16, 2026

PR NewswireJuly 16, 202609 mins

GetWhys introduced an AI‑powered buyer intelligence platform that promises to “validate messaging, positioning, and content against real buyer intelligence before it reaches the market,” the Boise‑based startup announced in a July 15, 2026 press release. What the Company Announced GetWhys unveiled a SaaS solution that embeds buyer‑research data directly into the content creation workflow of product‑marketing and…

Ironmark Unveils Ignition AI: An AI‑Powered Platform for Unified Brand‑to‑Local Marketing

July 16, 2026

PR NewswireJuly 16, 202608 mins

Ironmark has rolled out Ignition AI, an AI‑driven platform distributed marketing platform that promises to bridge the gap between centralized brand strategy and decentralized local execution for multi‑location enterprises. The launch, announced from Annapolis Junction, Md., marks the company’s biggest push into the ad‑tech space, targeting franchise systems, dealer networks, and other distributed brands that have…

iQuanti names Jonathan Gagliano C.G.O. to lead AI marketing

iQuanti appoints Jonathan Gagliano as Chief Growth Officer to accelerate AI‑driven marketing platform

July 16, 2026

PR NewswireJuly 16, 202608 mins

iQuanti appoints Jonathan Gagliano as Chief Growth Officer to accelerate its AI‑driven marketing platform, a move that underscores the company’s bet on artificial intelligence to rewrite the consumer‑journey playbook. Announced from Jersey City on July 15, 2026, the hire arrives as brands scramble to replace linear, funnel‑based planning with real‑time, cross‑channel orchestration powered by large‑language models and…

Bell Integration Joins UN Global Compact – ESG Boost for AdTech

July 16, 2026

PR NewswireJuly 16, 2026011 mins

Bell Integration Joins UN Global Compact – ESG Boost for AdTech as the London‑based IT services firm announced its new partnership with the United Nations’ sustainability initiative, signaling a deeper commitment to responsible data handling, transparent reporting, and ethical AI across its programmatic advertising and cloud‑based solutions. Why the UN Global Compact Matters for AdTech…

Kantar BrandZ 2026 Southeast Asia Rankings: $165B Value Surge

Kantar BrandZ 2026 Southeast Asia Rankings Reveal $165B Value Surge

July 15, 2026

PR NewswireJuly 15, 202607 mins

Kantar BrandZ 2026 Southeast Asia Rankings Reveal $165 bn Value Surge, underscoring how data‑driven brand valuation is reshaping adtech strategies across the region. What the ranking shows Kantar’s third‑edition BrandZ Southeast Asia report puts the region’s Top 30 brands at a combined US$165.3 billion, a 26 % increase over 2024. Financial services dominate the list, accounting for more than half…

IAB Digital Video Ad Spend Report Highlights Trust Gaps

IAB Report Shows Video Ad Buyers Prioritize Outcomes, Yet Trust in Inventory Falters

July 15, 2026

PR NewswireJuly 15, 2026010 mins

Business Outcomes Are Just the Beginning, According to IAB Digital Video Ad Spend & Strategy Full Report – The Interactive Advertising Bureau (IAB) released its 2026 Digital Video Ad Spend & Strategy report on July 14, 2026, revealing a paradox in the U.S. video advertising market: buyers are demanding measurable outcomes while simultaneously losing confidence in…

PR Newswire

Be the first to know with our

latest insights and updates.