StreamLayer has unveiled its AI‑powered Server‑Guided Ad Insertion (SGAI) platform, a new tool designed to unlock net‑new advertising inventory in live and on‑demand streaming while keeping ad load flat. What the Platform Does The SGAI engine sits on the server side of a stream and uses real‑time data signals—viewer engagement, content context, and AI‑driven decision…
Unicorn Marketers Unveils AI‑Powered Platform Linking Brands Directly to Elite advertising Talent – In a move that could reshape the agency‑service model, Orlando‑based Unicorn Marketers announced a new AI‑driven platform that gives businesses on‑demand access to the top 1 % of marketing professionals, bypassing the traditional junior‑heavy agency hierarchy. The Announcement On April 15, 2026, Unicorn Marketers…
AI‑Powered BLOX Digital’s AI‑Powered BLOX NXT Wins CMSWire IMPACT Award, Signaling a Shift in Newsroom Tech. The award, announced, crowns BLOX NXT as the gold‑winner for Excellence in DX Analytics, Observability and Intelligence, underscoring the platform’s “Data Where You Work” philosophy and its deep integration of real‑time analytics and generative AI into daily newsroom workflows….
A fresh survey released by PhotoShelter on March 17, 2026, highlights a paradox in today’s marketing technology landscape: while AI tools are dramatically shortening the time it takes to generate creative assets, a sizable portion of marketers continue to wrestle with audience capture, brand uniqueness, and cumbersome review processes The study, titled AI in Marketing: The Hidden…
The real‑estate technology sector received its latest roster of marketing leaders on March 12, 2026, when Inman announced the winners of its fourth annual Marketing All‑Stars awards. The program, which spotlights chief marketing officers, brand strategists and communications executives across the residential‑real‑estate ecosystem, highlighted a mix of established brokerages, fast‑growing franchisors, online portals and technology providers. In…
iSpot is making its biggest product bet since modernizing TV ad measurement more than a decade ago. The company today introduced iSpot SAGE, an agentic AI-powered platform designed to transform how brands and agencies extract value from cross-platform TV ad measurement, creative analytics, and attribution data. Years in development, SAGE promises to convert massive, historically…
Anzu, best known for embedding ads directly into gameplay environments, is moving decisively into performance advertising. The company has launched click-enabled intrinsic in-game ad formats, giving programmatic DSPs access to high‑intent gaming inventory that until now has largely sat outside lower‑funnel buying strategies.
The company announced a new partnership with Art of Dental Marketing, the agency led by industry veteran Sean Hamel. The collaboration aims to combine Golden Goose’s high‑conversion call handling with Art of Dental Marketing’s branding and patient acquisition strategies—creating what both companies describe as a more integrated growth engine for dental practices.
Competitive ad intelligence has never been short on data. Marketers can already see where competitors advertise, how much they spend, and which creatives they run. What’s been missing is context—the intent behind those campaigns. BIScience, the company behind the ad intelligence platform AdClarity, thinks it has the answer.
The ad testing platform expands its enterprise offering and hires a seasoned sales leader as brands look to predict performance before spending a dollar.
