Taktical Digital Agency, a top-tier performance marketing agency specializing in eCommerce, B2B, and SaaS brands, has proudly been named a 2025 Best of Clutch Award Winner for Digital Marketing. This distinction underscores the agency’s dedication to strategic execution, data-led decisions, and measurable client outcomes in today’s highly competitive digital landscape.
In a strategic move aligned with its rapid expansion, The Sociable Society (TSS), a leader in influencer and creator management, has announced the appointment of Roy Peters as Senior Vice President, Creator Management. This leadership addition signals TSS’s deepened focus on scaling talent impact, forging meaningful brand partnerships, and strengthening its creator-first model.
In the rapidly evolving landscape of sports, betting, and media, understanding the true impact of advertising across fragmented viewing sources is paramount. Genius Sports, a leading data, technology, and broadcast partner that powers the global sports ecosystem, has announced a strategic partnership with TV measurement company, iSpot. This collaboration will equip Genius Sports clients with iSpot’s advanced Outcomes and Unified Measurement solutions, providing an unprecedented ability to understand deduplicated audiences and the real return on investment (ROI) of their media strategies on consumer action. This article will explore the significance of this partnership for the AdTech industry, the enhanced measurement capabilities it brings to sports advertising, and how it will empower brands to optimize their investments in the dynamic world of sports fan engagement.
You Squared Media, a full-service advertising agency based in Houston, Texas, proudly celebrates its 15th anniversary. Since its founding in 2010, the agency has built a strong reputation for personalized client service, award-winning campaigns, and forward-thinking digital strategies.
AdLib Media Group, known for its DSP-agnostic media buying platform, and Octane11, a leading B2B data analytics company, have announced a strategic integration. This collaboration aims to transform how B2B marketers execute and measure programmatic advertising campaigns, providing unprecedented flexibility, targeting precision, and performance visibility.
Aqfer, a leading provider of enterprise-grade marketing data solutions, has announced a strategic integration with MadConnect, a data connection automation engine tailored for the AdTech and MarTech industries. This partnership tackles the pressing challenge of seamless and privacy-safe data interoperability across various marketing and advertising platforms in today’s privacy-first ecosystem.
AdPlayer.Pro, a global SaaS provider of digital video advertising technology, has unveiled its Q1 2025 results, highlighting new product features and strategic upgrades. Focused on improving video ad player performance and platform capabilities, the company has received positive partner feedback and plans significant enhancements in Q2 2025.
AdLib Media Group, a leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, has announced five strategic additions to its growth team. This move reinforces the company’s ongoing commitment to client success and scaling its omnichannel media offering. The newly appointed team members bring experience from major industry players including AppLovin, Criteo, DSPolitical, InMobi, and Walmart Connect, boosting AdLib’s ability to deliver superior results and expand its global footprint.
Winterberry Group, in collaboration with Chicory and Mars United Commerce, has released a new report titled Demystifying Contextual Commerce: From Online to In-Store. The research highlights how nearly 70% of marketers are already using contextual commerce to supplement their Retail Media Network (RMN) strategies—an approach gaining importance amid tightening inventory and rising RMN costs.
SafeGuard Privacy has announced the appointment of Andy Hepburn as General Counsel and Chief Legal Officer. Hepburn, a respected corporate legal executive, brings a wealth of experience from both Fortune 500 companies and high-tech startups. His leadership will help SafeGuard Privacy navigate the complex legal landscape of privacy, data protection, and AI regulation while supporting their growing client base.
