By Dan Nadeau, founder and CEO, Payway For subscription-based businesses, payment declines remain one of the most persistent and misunderstood sources of revenue loss. While fraud and chargebacks tend to grab headlines, it’s the quieter category of “soft declines” that quietly erodes customer lifetime value month after month. As we head into 2026, the subscription…
What was Butler/Till looking to achieve for their health and wellness client? Butler/Till’s client was a leading health and wellness brand with more than 1,000 locations across the US. The client had 18 high-priority markets where they wanted to increase efficiency. Their key measurement metric was CPA — so the challenge for Butler/Till was to…
Q1. Give us a short introduction about who you are and how you got into programmatic advertising I’m Jennifer Louie Oon, Senior Vice President of Sales at DAX United States, where I focus on helping brands and publishers unlock the value of programmatic audio. My career didn’t follow a straight line. I’ve always prioritized learning…
By Pilar Lewis, Senior Public Relations Associate at Marketri For most of my career, PR has been viewed as something that supports marketing. Now it plays a much more central role. As generative tools like ChatGPT, Google AI Overviews, Perplexity, and Claude become a default layer of discovery, brand visibility is shifting from “Can you…
How is AI already transforming transaction monitoring in the financial sector? Monitoring financial crime is what we do at Flagright, and the biggest shift we see is that AI is moving transaction monitoring from alert generation to decisioning with evidence. Older systems were good at firing alerts out but weak at resolving them. The new model…
There has been a lot of attention around users exploring alternatives between AI tools like ChatGPT and Claude. Why do you think this conversation is gaining momentum right now? What we are seeing right now is a natural evolution of a market that matured very quickly. Early in the generative AI boom, most people focused…
Enterprises face a widening trust gap—probability-driven LLMs generate “likely” answers—unacceptable for financial approvals, capital allocation, compliance monitoring, and regulated decision-making. As the next phase of AI adoption accelerates, companies are struggling to translate deployments into measurable value, emphasizing the strategic move from “probability-driven generative AI” to “Deterministic AI” models that deliver accurate, auditable, and infrastructure-grade…
Q: There is a lot of conversation around agentic AI right now. What is changing for product teams? The pace of software development has fundamentally changed. AI coding assistants have made it easier to build and ship features, so the constraint isn’t development capacity anymore; it’s around understanding the impact. Teams can release features quickly,…
As AI continues to transform processes across industries, many believe that the future of enterprise AI lies in domain-grounded systems rather than generic language models. In this interview, David Sack, CEO and founder of AKA Foods, offers his thoughts on how breakthrough platforms that structure data, enable workflow integration and leverage human expertise can transform…
Q1: You’ve worked inside Adobe and Salesforce ecosystems. What actually feels different right now? Enterprise frustration with big vendors isn’t new. What feels different is how consistent it is, and how it’s coming from everywhere. In conversations with 52 enterprise teams, 94% shared real frustration with their marketing suite. That’s not scattered grumbling. That’s a…
