Appcast, a leading force in programmatic recruitment tech, is taking aim at one of talent acquisition’s biggest blind spots: proving ROI from employer branding campaigns on social media. With today’s launch of Appcast Brand Ads, the company is introducing a first-of-its-kind tool that tracks recruitment performance from impression to hire across social platforms like Facebook, Instagram, and TikTok.
Forget celebrity endorsements and human influencers—virtual personas built on AI, 3D modeling, and machine learning are fast becoming the new face of digital marketing. According to digital agency Lounge Lizard Worldwide, brands are embracing virtual influencers to tell richer, risk-free stories across social and digital platforms.
As the FIFA Club World Cup 2025 kicks off across North America, 433Futbol is celebrating a milestone of its own: one year of reshaping soccer media through a cultural lens. Launched in July 2024 by Mundial Media, the AI-powered multicultural marketing platform, 433Futbol has quickly become the digital hub for U.S. Hispanic soccer fans who care as much about style, music, and identity as they do about the scoreline.
MOCEAN, the creative agency behind some of entertainment’s most emotionally resonant campaigns, just made a major hire. Ryan Bucci, a D&AD Top 10-ranked creative director and Emmy winner, has joined as Head of Creative, Brand & Social. He’ll oversee work for clients like PlayStation, Amazon Prime Video, Waymo, Cheesecake Factory, Netflix, and Warner Bros. Discovery.
TNL Mediagene, the Tokyo-based digital media powerhouse, has officially unveiled its latest expansion: Business Insider Taiwan. The new media outlet, led by seasoned journalist April Lin, will deliver in-depth original content for Mandarin-speaking audiences—covering global tech, finance, lifestyle, AI, and innovation through multimedia storytelling.
In the evolving world of creator marketing, #paid is flipping the script. The platform—used by global giants like McDonald’s and Disney—just launched its Co-Creator Program, a fresh initiative that ditches the traditional one-off influencer brief in favor of full-cycle collaboration between brands and creators.
At this year’s Cannes Lions Festival, Globant—best known for fusing enterprise tech with bold innovation—announced something that may just shake up how CMOs approach their marketing pipelines. Meet Globant FUSION, the company’s latest AI suite built specifically for full-funnel marketing, content creation, and advertising.
Performance messaging platform Attentive has officially crossed the 1,000-customer milestone for its email solution—further evidence that enterprise brands aren’t just dabbling in multi-channel; they’re demanding smarter, AI-driven orchestration. The move signals a major shift in how marketers are integrating data, messaging, and automation across email, SMS, and more to drive performance.
In an increasingly competitive B2B landscape, xGrowth is offering a lifeline for tech companies looking to streamline their marketing efforts and close deals faster. The Melbourne-based growth agency has announced it is now accepting new clients for its highly effective Account-Based Marketing (ABM) programs, designed to target and engage high-value accounts with precision.
After nearly a decade in the paid search trenches, Ranger MediaLab isn’t throwing a party. It’s too busy scaling brands and rewriting what ROI should really look like in performance marketing.
