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Swivel Unveils New Brand and Agentic Ad Ops Upgrades as Sell-Side Automation Accelerates

Swivel—the company positioning itself as the orchestration layer for modern ad operations—is stepping into a new era. The company has rolled out a fresh brand identity, a redesigned web experience, and a suite of new agentic capabilities that bring its long-stated vision for sell-side automation closer to reality. And if the early results from major TV and streaming publishers are any indication, the industry may be approaching a foundational shift.

Amazon Ads Expands iHeartMedia Partnership to Bring Programmatic Audio to Amazon DSP

BusinessWire2 days ago2 days ago05 mins

Amazon Ads and iHeartMedia are tightening their long-running partnership with a major expansion: advertisers using Amazon DSP can now buy iHeart’s vast streaming audio inventory programmatically. It’s a move that blends Amazon’s formidable first-party signals with iHeart’s massive listener footprint—opening up a richer, more measurable lane into the booming digital audio market.

Glass-Media Debuts Transparent LED Poster to Replace Wasteful Retail Window Clings

BusinessWire2 days ago2 days ago05 mins

Retail windows have long been dominated by static posters, neon signs, and clings that are printed, shipped, installed, torn down, and dumped—on repeat. Glass-Media wants to end that cycle. The company has unveiled a first-of-its-kind transparent LED poster built with Digi Point Media, promising a lighter, smarter, and dramatically more sustainable replacement for the decades-old signage status quo.

OMD Tops RECMA’s Global Media Rankings Yet Again—Its Tenth Straight Win

PR Newswire2 days ago2 days ago05 mins

OMD is having a year—or, more accurately, a decade. In the latest edition of RECMA’s Network Diagnostics report, the Omnicom-owned media agency has once again been named the top-performing global media network. This marks OMD’s tenth consecutive No. 1 ranking, reinforcing a level of consistency rarely seen in any corner of advertising.

Viant Expands Direct Access With SpringServe Integration to Streamline CTV Supply Paths

BusinessWire2 days ago2 days ago05 mins

Viant Technology is sharpening its edge in connected TV (CTV) advertising with a major upgrade to its Direct Access program—this time through a direct integration with Magnite’s SpringServe video ad platform. The move aims to simplify how ads travel from buyers to screens, cutting out layers of unnecessary intermediaries in a market where every millisecond and margin point counts.

In Touch+ Expands National Broadcast Footprint Through Bridge Media Network Partnership

PR Newswire3 days ago04 mins

Faith-based media isn’t standing still. In Touch+, the broadcast and streaming arm of In Touch Ministries, is taking its message to more households across the U.S. through a new partnership with Bridge Media Network. The move brings Dr. Charles Stanley’s teachings—and a wider slate of ministry-focused content—to more than 60 broadcast markets nationwide, strengthening the brand’s reach in an increasingly fragmented media landscape.

Molson Coors Taps Viant as Its New Advertising Platform, Betting Big on Identity and CTV

BusinessWire3 days ago3 days ago05 mins

Molson Coors is reshaping its digital advertising strategy—and it’s doing it with Viant.
The beverage giant has named Viant Technology Inc. its official Advertising Platform in a multi-year partnership beginning in 2026, marking one of the most significant brand-side adtech alignments this year. For Viant, a longtime player in identity-driven programmatic and CTV innovation, the win reinforces its growing role as the behind-the-scenes engine powering major marketers’ data strategies.

Superfiliate Report Says Brands Love Meta Partnership Ads—They Just Can’t Scale Them

PR Newswire3 days ago3 days ago07 mins

Creator-led advertising has become one of the most reliable engines of growth across Meta platforms—but most brands still can’t scale it. That’s the central message of Superfiliate’s new industry report, “The Partnership Ads Unlock: Scaling the Future of Creator-Led Advertising.”

Ars X Machina Lands on Inc.’s 2025 Power Partner List for Reinventing Marketing Measurement

PR Newswire3 days ago05 mins

Awards in adtech often arrive wrapped in buzzwords. This one doesn’t need them.
Inc. Magazine has named Ars X Machina to its 2025 Power Partner Awards, placing the agency among the top companies reshaping how modern businesses grow. The recognition lands squarely in the Advertising, Marketing, and Sales category—where performance measurement is getting a long-overdue overhaul.

AdLib and Curated.Media Team Up to Clean Up Programmatic’s Messy Middle

PRWeb3 days ago3 days ago05 mins

Programmatic advertising has never been short on promises—scale, precision, automation—but the reality for most agencies today looks more like a maze than a marketplace. Fragmented supply paths, inconsistent brand safety controls, and endless PMP troubleshooting leave in-house teams stuck doing anything but strategic work.