Equativ, the independent media platform, has rolled out its Media Planning Agent, an AI co-planner embedded directly into the Maestro by Equativ platform. Designed to transform media briefs into actionable strategies, the agent promises faster planning, precision execution, and measurable campaign improvements—all while keeping buyers fully in control.
The Zillow Group has overhauled its digital properties—including Zillow, Trulia, HotPads, and StreetEasy—to align with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising (IBA). The move comes after the BBB National Programs’ Digital Advertising Accountability Program (DAAP) identified compliance gaps in the group’s websites and mobile applications.
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-driven programmatic advertising, scored a major win as ViantAI was named the Best Strategic AI Platform at the 2025 Adweek Tech Stack Awards. The recognition highlights the platform’s first-to-market capabilities that are reshaping how media teams plan, buy, and optimize campaigns.
EstrellaTV is doubling down on live sports as a growth engine. The Spanish-language network, owned by MediaCo Holding Inc. (Nasdaq: MDIA), announced it will broadcast the Liga MX Finals matchup between Tigres and Toluca live this Thursday across its broadcast and streaming platforms—at no cost to viewers.
G Adventures has never positioned itself as a conventional tour operator, and its latest marketing move follows the same playbook. The small-group adventure travel specialist has appointed Propellic, a travel-focused performance marketing agency, to manage its global digital advertising efforts as it looks to scale demand across key international markets.
As holiday foot traffic surges in New York City, Pearl Media is seeing strong demand for its Midtown Digital Network, the city’s first private, full-motion, eye-level digital network. Designed to complement Times Square buys, the network delivers high-density street-level coverage across 6th, 7th, and 8th Avenues, reaching commuters, tourists, theatergoers, and seasonal shoppers alike.
Integral Ad Science (Nasdaq: IAS) has released its 2026 Industry Pulse Report, revealing how advertisers are navigating an increasingly complex digital media landscape. The report highlights cautious adoption of AI, heightened focus on digital video and social media, and a renewed emphasis on media quality as a driver of campaign performance.
MediaRadar has expanded its sports advertising coverage to include 25 regional sports networks (RSNs), bridging a key gap in its Video Everywhere platform. This move gives advertisers, agencies, and publishers a comprehensive view of sports ad activity across national broadcast, local linear RSNs, and exclusive live-streaming platforms.
Cadent, the predictive advertising platform, is deepening its partnership with Google Cloud to transform how agencies and marketers operate in the omnichannel ad space. By integrating Google Cloud’s AI capabilities—including Gemini Enterprise—Cadent is streamlining campaign management, product development, and client services.
Scowtt, the AI-powered ad optimization startup, has secured $12 million in Series A funding led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors, and Angeles Ventures. Founded just last year, the company is aiming to reshape the $300 billion performance marketing industry with predictive AI models that leverage first-party CRM data.
