The Trade Desk, a global advertising technology powerhouse, has announced the launch of Deal Desk, a groundbreaking addition to its Kokai platform. Designed to elevate the performance and transparency of digital advertising deals, Deal Desk empowers advertisers and publishers to gain real-time insight into campaign delivery, quality, and value—ultimately revolutionizing how one-to-one and upfront digital deals are executed.
Mark Penn, CEO and Chairman of Stagwell, will engage with the global marketing community during a live Ask Me Anything (AMA) session on Thursday, June 12th from 3:00 – 4:00 PM ET. The session will take place on Reddit’s popular /r/marketing community and offers a rare opportunity for marketers, professionals, and enthusiasts to ask questions directly to one of the industry’s most influential voices.
Tara Media, in partnership with TargetSmart, has announced the appointment of Adnan Mohamed as Senior Director of Political Sales. This move strengthens Tara Media’s commitment to providing cutting-edge, data-driven campaign strategies for progressive political organizations across the country. With election cycles fast approaching, Adnan’s leadership is set to elevate the agency’s influence in the digital political space.
In a digital-first healthcare era, dental practices need more than clinical excellence—they need visibility, trust, and patient engagement online. Scale Selling, a leading full-service digital marketing agency, has officially entered the healthcare space through strategic partnerships with dental practices across North America. The agency is bringing proven performance strategies to help clinics thrive in today’s competitive digital landscape.
In a move poised to transform how advertisers connect with today’s digitally active consumers, consumr.ai, the AI-powered consumer intelligence and “AI twin” platform, has announced a strategic partnership with Strategus, a leader in programmatic Connected TV (CTV). The partnership, revealed in May 2025, is designed to bridge the gap between real-time audience behavior and targeted media activation — unlocking the next generation of precision contextual advertising.
Multiply Group, an Abu Dhabi-based investment holding company, has launched Multiply Media Group (MMG), uniting three leading out-of-home (OOH) advertising companies — Backlight Media, Viola Media, and Media247 — under one transformative media entity. Headquartered in the UAE, this consolidation signals a bold stride toward redefining the future of tech-enabled media, both regionally and globally.
Taktical Digital Agency, a top-tier performance marketing agency specializing in eCommerce, B2B, and SaaS brands, has proudly been named a 2025 Best of Clutch Award Winner for Digital Marketing. This distinction underscores the agency’s dedication to strategic execution, data-led decisions, and measurable client outcomes in today’s highly competitive digital landscape.
In a strategic move aligned with its rapid expansion, The Sociable Society (TSS), a leader in influencer and creator management, has announced the appointment of Roy Peters as Senior Vice President, Creator Management. This leadership addition signals TSS’s deepened focus on scaling talent impact, forging meaningful brand partnerships, and strengthening its creator-first model.
Marketing budgets are under greater scrutiny than ever. Amid this pressure, Gain Theory — a global marketing effectiveness consultancy — delivers a timely reminder: advertising isn’t a cost center, it’s a strategic growth engine. Their latest report, “Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth,” provides rigorous evidence that advertising generates a 2.9x return on investment when executed and measured effectively.
In a landscape where time, data, and intelligence dictate the speed of success, Agnitio emerges as a transformative player in the AdTech industry. With a leadership team composed of former LiveRamp and Samsung executives and a Board with deep-rooted influence across tech and media giants like Amazon Prime Video and M.A.C Cosmetics, Agnitio is setting a bold trajectory for the future of advertising.
