For small businesses, every lead and every marketing dollar counts. While clicks and form fills are traditionally tracked, phone calls often represent high-value conversions that have historically been challenging to attribute accurately to specific ad campaigns. Addressing this critical gap in the AdTech landscape, 800.com, a leading cloud-based call tracking provider trusted by over 45,000 small businesses, today announced a new, direct integration with Google Ads. This innovative release empowers businesses to seamlessly connect phone calls with their paid ad campaigns across Google Search, Display, and other Google Ads formats. This article will delve into the profound benefits of this integration, its ease of setup, and how it enables small businesses to make smarter, data-driven advertising decisions by gaining full visibility into call-based conversions.
The Power of Call Tracking for Google Ads Users
- Google Ads Dominance: More than 1.2 million businesses rely on Google Ads to boost sales and acquire new customers, highlighting its pervasive use in AdTech.
- The Missing Link: Phone Calls: Traditional tracking often overlooks phone calls, which are frequently high-intent leads.
- 800.com’s Solution: With this new integration, 800.com users can:
- Automatically log call activity originating from their Google Ads campaigns.
- Identify top-performing elements: Pinpoint precisely which campaigns, keywords, and landing pages are driving the highest-value phone leads.
- Accurate ROI Measurement: Tom English, VP of Marketing at 800.com, emphasizes the need for visibility into “every touchpoint—not just clicks and form fills” for accurate Return on Investment (ROI) measurement.
- Cost-Effective and Simple: The integration helps customers connect phone calls directly to ad performance, a capability that is often “costly or complex with traditional providers.”
Benefits of the 800.com + Google Ads Integration
- Real-time Call Tracking: Track inbound calls generated specifically by Google Ads campaigns as they happen.
- Granular Attribution: Attribute phone calls to precise sources within Google Ads, including:
- Specific campaigns
- Individual keywords
- Relevant landing pages
- Performance Optimization: Identify and optimize:
- Top-performing ad copy
- Most effective targeting strategies
- Enhanced Customer Experience: Create seamless customer journeys using:
- Call-only ads (where the primary call to action is a phone call).
- Call-extension ads (adding a phone number to existing text ads).
- Data-Driven Investment: With call attribution fully integrated into Google Ads reporting, businesses can more confidently:
- Measure what’s truly working in their advertising efforts.
- Make better, informed decisions about where to invest their marketing budget for maximum impact.
Easy Setup and Expanding Platform
- Simple, Code-Free Setup: Connecting 800.com with Google Ads is designed to be straightforward and can be completed in minutes:
- Users log into their Google Ads account from the 800.com dashboard.
- Grant necessary permissions.
- Assign tracking numbers to their campaigns.
- No coding required, making it accessible for all small businesses.
- Flexible Number Options: Businesses can choose between local or toll-free numbers for their tracking.
- Immediate Results: Call activity results appear instantly in the 800.com dashboard under “Call Tracking,” providing real-time insights.
- Mission to Empower SMBs: Christina Reynolds, Brand Marketing Manager at 800.com, states that this is “the next step in our mission to help small businesses compete smarter—by tying phone leads directly to marketing performance.”
- Growing Integration Ecosystem: 800.com continues to expand its platform with additional integrations, including:
- Slack
- Meta Ads
- Bing Ads
- And more, offering a comprehensive and cost-effective call tracking solution.
- Cost Advantage: 800.com’s solution is positioned at nearly 50% less than traditional enterprise tools, making advanced AdTech accessible to small and mid-sized businesses.
The new integration between 800.com and Google Ads represents a significant leap forward for small businesses aiming to optimize their digital advertising spend within the AdTech landscape. By providing seamless, real-time call tracking and granular attribution, this partnership eliminates a major blind spot in marketing measurement. Businesses can now fully understand which specific elements of their Google Ads campaigns are driving valuable phone leads, enabling them to refine their strategies, allocate budgets more effectively, and ultimately achieve a higher return on investment. This easy-to-use, cost-effective solution democratizes advanced call attribution, empowering small businesses to compete smarter and grow more efficiently in today’s data-driven marketing environment.
