Acxiom, a leader in connected data and technology, today announced the integration of RafterOne into its Salesforce Practice. This partnership combines Acxiom’s data and personalization strengths with RafterOne’s deep expertise in Salesforce Customer 360 digital transformation, enabling brands to activate intelligent, AI-driven insights across all Salesforce clouds and touchpoints through a single, unified partner.
- Challenges Addressed:
- Tackles issues like siloed data, disconnected systems, and fragmented implementations that hinder personalized, consistent, and privacy-safe customer experiences at scale.
- Core Strengths of Acxiom Salesforce Practice:
- Identity and data unification: Proven in identity resolution, data governance, and activation to create a real-time, privacy-safe foundation for personalization and performance.
- Full-stack Salesforce solutions: Strategy, delivery, and optimization across sales, service, commerce, revenue, marketing, and industry-specific clouds.
- AI-ready frameworks: As an Agentforce partner, the practice operationalizes AI tools like Einstein and Agentforce to deliver real engagement at every touchpoint.
- Leadership Insights:
- Jarrod Martin, CEO of Acxiom, emphasizes the integration simplifies scaling smarter consumer experiences by reducing partner fragmentation.
- Vikram Datla, co-founder of RafterOne, highlights the combined practice’s capability to accelerate Salesforce implementations and drive business outcomes.
- Client Testimonial:
- Christine Matson, EVP & CMO at Montway, praises the partnership for enabling unified data, scalable real-time engagement, and measurable marketing, service, and commerce impact.
The Acxiom Salesforce Practice, enhanced by RafterOne’s integration, offers brands a comprehensive, intelligent, and privacy-safe ecosystem to drive personalized customer experiences and accelerate time to value in a rapidly evolving digital landscape.
