Ad Focus Doubles Down on Experiential OOH with New Nationwide Mobile Ad Formats
Ad Focus Inc., a player in the non-traditional out-of-home (OOH) advertising arena, is expanding its reach with a fresh slate of mobile and experiential media formats now available across key U.S. markets. From electric shuttles and projection billboards to branded tuk-tuks and party boats, the company is aiming squarely at brands looking for more immersive and flexible ways to connect with consumers outside the home.
This expansion marks a significant step for Ad Focus as it shifts further into high-engagement, event-based placements—formats designed to stand out in the cluttered digital age by meeting audiences where they live, move, and celebrate.
What’s New and Why It Matters
In a world oversaturated with screen-based messaging, OOH is seeing a resurgence, particularly in formats that go beyond static placements. Ad Focus is tapping into that momentum with an inventory that blends spectacle and utility—advertising that moves with the crowd.
Advertisers can now access:
- Mobile billboards cruising urban centers
- Times Square digital panels with static and motion creatives
- Projection billboards lighting up buildings at night
- Electric shuttles, tuk-tuks, and pedicabs ferrying eventgoers
- Party vehicles (boats, buses, bikes) capturing nightlife attention
- Rideshare wraps hitting major U.S. metros
- Indoor digital screens in bars, restaurants, and residential buildings
- Golf carts at festivals and sports events
Each format is designed for maximum impact at live events like music festivals, conventions, and sports games—offering brands a chance to embed themselves into the experience rather than interrupt it.
Strategic Shift to Flexibility
“Flexibility is the name of the game,” said Keith Dillion, President and CEO of Ad Focus. “We’re building an inventory that advertisers can tailor to everything from national awareness campaigns to hyper-local trade show activations.”
The move reflects a broader shift in OOH strategy, as brands seek omnichannel-like flexibility in the physical world. Instead of locking into long-term billboard leases or rigid static placements, brands can now opt for nimble, event-synced formats that blend physical presence with social media-friendly visibility.
Context: OOH’s Experiential Evolution
As digital ad fatigue grows—and privacy regulation narrows targeting—OOH is proving more resilient than expected. Experiential formats are especially attractive to marketers looking to drive social buzz and real-world engagement, two areas that digital banners can’t always deliver.
Ad Focus isn’t alone in the space—competitors like Firefly, OUTFRONT Media, and Lightbox are also investing in hybrid and mobile platforms—but few are embracing such a wide mix of formats across so many markets.
The company’s latest offerings place it firmly in the growing category of “OOH meets activation,” where the line between media and experience continues to blur.
