Adams Outdoor Advertising has announced the successful acquisition of billboard inventory from Times Shamrock Outdoor, marking a significant expansion in the Eastern Pennsylvania market. This acquisition includes 24 static bulletins and 25 digital bulletins, solidifying Adams’ rapid growth and enhancing its reach across key regions.
- Expansion of Inventory: The acquisition adds a total of 49 billboards, including both static and digital formats, to Adams’ existing portfolio. This strengthens the company’s position in high-traffic areas, especially along key travel corridors like Interstate 81 and Route 309.
- Enhanced Coverage: The acquisition allows Adams to extend its presence throughout Lackawanna and Luzerne Counties, including key cities such as Scranton, Wilkes-Barre, and Hazleton. This expanded coverage opens new opportunities for brands to connect with local audiences.
- Strategic Value: Adams’ acquisition fills in key gaps within its market area, offering advertisers more dynamic options and broader reach in one of the most desirable outdoor advertising regions in Pennsylvania.
- Seamless Acquisition Process: The transaction was completed smoothly, thanks to the expertise of Max Drachman from Drachman M&A Co., who helped broker the deal.
- Rapid Growth and Expansion: This marks Adams’ sixth acquisition in just eight months, highlighting the company’s aggressive growth strategy and continued investment in premium OOH solutions.
With this acquisition, Adams Outdoor Advertising further strengthens its market presence in Eastern Pennsylvania, offering more strategic value to advertisers through an expanded portfolio of static and digital billboards. As the company continues to grow, Adams is well-positioned to leverage its expanded reach and local expertise to deliver effective, high-impact advertising solutions.
