AdLib Media Group, known for its DSP-agnostic media buying platform, and Octane11, a leading B2B data analytics company, have announced a strategic integration. This collaboration aims to transform how B2B marketers execute and measure programmatic advertising campaigns, providing unprecedented flexibility, targeting precision, and performance visibility.
Features and Benefits of the Integration
- DSP-Agnostic Execution
- Activate B2B audiences across any DSP, including The Trade Desk, Beeswax, DV360, and others, using AdLib’s infrastructure.
- Enables marketers to maintain choice without being confined to closed ecosystems.
- High-Fidelity Attribution
- Achieves 94% match rate of impressions to target accounts, surpassing industry standards.
- Connects media impressions directly to downstream sales outcomes for accurate ROI measurement.
- Composable ABM Stack
- Supports an open, modular technology stack allowing marketers to select preferred DSPs, media buying tools, and CRMs.
- Avoids vendor lock-in and fosters flexibility tailored to individual marketing needs.
- Agency Efficiency
- Streamlines campaign management by allowing multi-DSP execution through a single workflow.
- Consolidates performance measurement across channels in one unified dashboard.
- Advanced Reporting
- Octane11’s analytics platform delivers deep insights into campaign performance.
- Upcoming features include incremental reach reporting by channel to identify unique platform contributions.
The integration of AdLib Media Group and Octane11 empowers B2B marketers and agencies with a flexible, data-driven approach to programmatic advertising. By combining DSP-agnostic execution with precise attribution and comprehensive analytics, this partnership sets a new standard for scalable, transparent, and effective ABM campaigns.
