In today’s competitive digital landscape, where customer attention is limited and seamless interaction is critical, Airship, a cross-channel customer experience platform, has introduced two innovative features: Branching and Custom Views. These capabilities allow marketing, product, and growth teams to create highly personalized and efficient digital experiences without extensive redevelopment.
Features and Benefits
- Addressing Static and Disconnected Experiences:
Static content leads to user drop-off and lost conversions. Airship’s Branching capability combats this by enabling dynamic, real-time adaptation of user journeys based on individual behaviors. - Branching: Dynamic, No-Code Personalization:
- Customizes onboarding flows by skipping irrelevant steps
- Adjusts surveys based on prior responses
- Pivots promotional flows instantly based on user interests
- Requires no coding or developer involvement, accelerating time to market
- Custom Views: Reuse of Native App Elements:
- Allows marketers to incorporate high-performing native components such as interactive maps, shopping carts, booking interfaces, loyalty dashboards, and native ads directly into cross-channel experiences
- Reduces redundant development and accelerates rollout of richer customer experiences across platforms
- Empowering Marketing and Product Teams:
Airship’s visual editor, AI-powered automation, segmentation, and experimentation tools enable marketers to craft precise one-to-one experiences efficiently, freeing technical teams to focus on innovation. - Business Impact:
By delivering adaptive, personalized, and scalable customer experiences, brands can increase customer engagement, loyalty, and lifetime value while driving business growth.
Airship’s introduction of Branching and Custom Views represents a major advancement in customer experience technology. These features enable brands to overcome traditional trade-offs between personalization and scalability, delivering dynamic, interactive journeys that meet and exceed customer expectations. The no-code, AI-driven platform empowers marketers to optimize every customer interaction, unlocking new opportunities for loyalty and growth.
