Aletheia Marketing & Media and Claritas, two leaders in the marketing and advertising industry, have unveiled an innovative full-funnel advertising solution. This groundbreaking collaboration was introduced at the Global Retail Marketing Association (GRMA) conference, offering marketers a comprehensive way to achieve better outcomes across the entire customer journey. With cutting-edge data analytics and AI-driven optimization capabilities, the solution promises to drive higher ROI and improved results.
Details of the Full-Funnel Advertising Solution
- AI-Driven Optimization:
The partnership integrates Claritas’ advanced suite of solutions, which includes audience segmentation, multichannel marketing execution, and attribution technologies, alongside Aletheia’s values-driven approach to Media, Messaging, and Audience Intelligence. This combination empowers marketers to build, execute, and implement more accurate and effective marketing strategies. - Claritas’ Suite of Solutions:
Claritas offers AI-powered tools designed to optimize the customer journey through precise targeting and efficient multichannel execution. Their solutions include audience segmentation, marketing attribution, and AI-based optimization. - Aletheia’s Expertise:
Aletheia brings its deep knowledge of media planning, AI-driven content analysis, and behavioral science-backed consumer research to the table, making it an ideal partner for Claritas in this integrated offering.
Successful Case Study: Amusement Park Brand
One of the first clients to take advantage of this solution is a major amusement park brand, which used the Claritas-Aletheia collaboration to develop a full-funnel marketing strategy. Key results from this partnership include:
- Higher Engagement:
- 1.5X higher CTR for Claritas-targeted display ads
- 1.3X higher CTR for Claritas-targeted paid social campaigns
- 2.6% higher ROAS for Claritas-targeted paid social
The collaboration ensured that every campaign dollar delivered maximum impact through real-time AI optimization, driving higher engagement and ROI.
Quotes from Key Figures
- Paul Rossetti (Chief Revenue Officer, Claritas):
“At the heart of this partnership is our shared vision to help marketers navigate an ecosystem that is changing more dynamically than ever before. Aletheia’s clients can now drive the most effective campaigns across the customer journey in a single suite of solutions.” - Chris Schembri (CEO, Aletheia):
“Combining Claritas’ data-rich solutions with Aletheia’s strategic acumen creates a new world of possibility for advertisers. By focusing on the entire customer journey, from initial contact to conversion, we empower businesses to achieve significant improvements in their marketing efforts.”
The partnership between Aletheia Marketing & Media and Claritas offers marketers a game-changing solution that improves the effectiveness of their campaigns across the customer journey. With early success stories already demonstrating significant performance improvements, the companies plan to share additional case studies throughout the year.
