In the fast-evolving world of connected TV (CTV), Anoki is stepping up to offer OEMs a turnkey FAST solution—one powered by cutting-edge AI and underpinned by the clean ad supply chain principles of The Trade Desk’s Ventura TV OS.
Announced today, the collaboration will see Anoki’s AI-native FAST (Free Ad-Supported Streaming Television) platform integrated into devices running the Ventura TV operating system. The move gives manufacturers without an in-house FAST product the ability to monetize their smart TVs with a plug-and-play content and ad solution—without sacrificing user experience or transparency.
“Our work with Ventura TV OS is poised to be a huge leap forward in reshaping the connected TV experience,” said Raghu Kodige, CEO of Anoki.
Why This Matters: Smarter Monetization for Smart TVs
With over 400 premium content channels and a personalization engine that dynamically curates content based on both user profiles and contextual signals, Anoki’s FAST platform promises to deliver a lean-back TV experience that actually knows what you want to watch.
This comes at a time when OEMs are increasingly seeking new, scalable revenue streams, especially those not reliant on subscriptions. FAST services offer a clear path forward—but launching and maintaining one is expensive. Anoki’s out-of-the-box solution changes that calculus.
For OEMs, this means:
- Instant access to a fully functional FAST app
- Revenue opportunities via programmatic advertising
- User engagement driven by personalized content discovery
For advertisers, it means a cleaner, more transparent auction environment, thanks to Ventura’s commitment to reducing ad tech “hops” and streamlining supply paths.
Context: FAST Is the Future (If You Get It Right)
The global FAST market is booming, projected to reach $12 billion by 2028, according to Omdia. Yet fragmentation and poor user experiences have kept many OEMs on the sidelines. What Anoki and Ventura are proposing is not just another FAST app—it’s a future-ready, privacy-conscious ecosystem that allows manufacturers to monetize without turning the viewer journey into a chaotic ad fest.
While rivals like Roku, Samsung, and LG continue to double down on their owned FAST platforms, Anoki’s OEM-agnostic approach provides a white-label alternative—especially appealing to upstart manufacturers or those looking to diversify platform offerings.
A Fairer Ad Supply Chain, Built In
The advertising model behind this move is just as important as the content. Ventura’s architecture is built around a transparent and fair open-internet auction model, something The Trade Desk has championed in its broader digital ad business. With Anoki’s contextual ad targeting layered on top, the partnership offers publishers and advertisers alike a more efficient, scalable route to reaching CTV audiences—without walled gardens or opaque intermediaries.
“Ventura is designed to create a more transparent and lucrative CTV business,” said Matthew Henick, SVP of Ventura TV OS. “Anoki’s personalized FAST solution and commitment to a fair ad auction aligns with the Ventura mission.”
Built for the Long Run
Anoki’s FAST platform is designed with interoperability, compliance, and data privacy at its core. It’s adaptable to evolving viewer behavior, supports integration with OEM-specific environments, and is compliant with today’s tightening privacy frameworks—a significant differentiator as global data regulations continue to shift.
Looking Ahead: The Rise of Modular Monetization
The Anoki–Ventura partnership reflects a broader shift in the connected TV landscape—from device-first thinking to platform-plus-personalization strategies. Rather than betting on hardware margins alone, OEMs can now embed intelligence, monetization, and engagement layers through partnerships like this.
In essence, Anoki and Ventura are offering a turnkey monetization engine for a device category that has long struggled to unlock recurring revenue at scale.
