Anura Solutions, experts in digital advertising fraud detection, has teamed up with InsurAds, a leader in ad-tech insurance and attention-based ad monetization solutions. This strategic collaboration brings Anura’s fraud detection capabilities into InsurAds’ revolutionary digital ad insurance, offering advertisers enhanced protection and performance for their campaigns.
- About the Partnership:
The collaboration integrates Anura’s cutting-edge fraud detection technology into InsurAds’ Marketing Assurance Warrant (MAW), an insurance mechanism that guarantees campaigns are delivered to real, attentive users in brand-safe environments. - Mission and Value Proposition:
André Parreira, Co-Founder & CEO of InsurAds, highlighted the company’s mission to empower advertisers with attention-based solutions that maximize engagement. The addition of Anura’s fraud detection bolsters the platform, ensuring campaigns reach authentic audiences and deliver optimal performance, aligning with InsurAds’ “Zero Waste and 100% Efficiency” mantra. - Benefits of the Integration:
- Optional Feature:
Anura’s fraud detection technology is offered as an optional feature, allowing advertisers to tailor their campaign strategies based on their specific needs. - Seamless Implementation:
Anura’s technology integrates smoothly into the InsurAds platform, providing real-time monitoring and quick alerts to combat fraudulent activity and minimize wasted ad spend. - Enhanced Campaign Performance:
By blocking fraud at the source or detecting it post-delivery, Anura ensures that only genuine users view ads. Additionally, it automatically triggers make-good credits in real time, relieving publishers of any operational burden.
- Optional Feature:
- Fraud Protection and Transparency:
Anura’s real-time SIVT detection blocks bots and fake traffic, guaranteeing that advertisers’ campaigns only reach real users. This significantly reduces wasted ad spend, ensuring a higher return on investment (ROAS) for advertisers. - Statements from Leadership:
Rich Kahn, Co-Founder & CEO of Anura, emphasized that trust and performance are central to their approach. This partnership combines two powerful technologies to help advertisers maximize their advertising dollars and improve audience quality. - Joint Mission:
The partnership between InsurAds and Anura aims to redefine the digital advertising landscape. By merging AI-powered digital advertising insurance with advanced fraud prevention, this collaboration ensures real engagement and real protection for advertisers, enabling them to scale confidently.
The partnership between Anura Solutions and InsurAds sets a new standard in digital advertising by combining industry-leading fraud detection with cutting-edge ad-tech insurance. Together, they empower advertisers to ensure their campaigns reach authentic audiences, increasing the effectiveness and efficiency of their ad spend.
