Appcast Launches Brand Ads: The First Recruitment Marketing Tool That Tracks Hires From Social Impressions
Appcast, a leading force in programmatic recruitment tech, is taking aim at one of talent acquisition’s biggest blind spots: proving ROI from employer branding campaigns on social media. With today’s launch of Appcast Brand Ads, the company is introducing a first-of-its-kind tool that tracks recruitment performance from impression to hire across social platforms like Facebook, Instagram, and TikTok.
For hiring teams under pressure to show tangible returns from brand advertising, this could be the breakthrough they’ve been waiting for.
“Brand awareness campaigns have always impacted recruitment outcomes—but now we can actually measure and optimize that impact from top to bottom,” said Matt Molinari, CEO of Appcast. “This unlocks serious ROI clarity for social media hiring campaigns.”
Recruitment Marketing Meets Real-Time Attribution
At its core, Appcast Brand Ads brings the scale and automation of programmatic advertising to social platforms—and connects the dots between audience reach, applicant intent, and eventual hires.
Here’s how it works:
- Programmatic targeting reaches jobseekers where they spend time—scrolling feeds, not job boards.
- Automated remarketing (via text and email) nurtures potential candidates after initial engagement.
- A feedback loop fine-tunes campaigns in real-time, optimizing for high-intent users most likely to apply.
- All activity is tracked from impression to hire, giving full-funnel visibility across recruitment and brand spend.
This shift is especially valuable for organizations battling shrinking applicant pools and increased pressure to justify employer branding budgets. According to Appcast, clients using Brand Ads have seen up to 55% lift in applies across all hiring channels—a significant “halo effect” triggered by integrated social campaigns.
“We’re solving one of employer branding’s oldest problems—lack of visibility,” said Kelsey Krater, Chief Platform Officer. “For the first time, TA leaders can see how brand spend on social directly contributes to hiring outcomes.”
Not Just Clicks—Conversions
Appcast Brand Ads doesn’t stop at getting likes or impressions. Its real power lies in driving action—capturing the attention of passive candidates and guiding them through the application funnel without heavy recruiter lift.
Key benefits include:
- Lead nurturing without manual effort—once a prospect expresses interest, the system keeps them engaged until they apply.
- Campaign optimization at scale—AI continuously refines targeting and creative to maximize high-quality applies.
- Unified analytics—hiring teams can now compare brand campaign performance with job boards, search ads, and other sources in a single dashboard.
Why This Matters
As the talent market remains tight and candidate behaviors shift toward passive, mobile-first interactions, employer branding isn’t a nice-to-have—it’s the differentiator. Yet, tracking success from brand exposure to actual hires has long been murky at best.
Appcast Brand Ads addresses that gap head-on, helping recruiters:
- Quantify brand impact
- Engage hard-to-reach talent
- Scale campaigns intelligently
- Optimize spend across the entire hiring funnel
It’s a natural evolution for Appcast, whose roots in data-driven recruitment have long set it apart. Now, with brand and search solutions under one roof, the company is doubling down on full-spectrum hiring performance.
