Attentive Pushes Deeper into Email with AI Pro, Backed by Major Brand Wins
Performance messaging platform Attentive has officially crossed the 1,000-customer milestone for its email solution—further evidence that enterprise brands aren’t just dabbling in multi-channel; they’re demanding smarter, AI-driven orchestration. The move signals a major shift in how marketers are integrating data, messaging, and automation across email, SMS, and more to drive performance.
With brands like Unilever and Carter’s in the mix, Attentive’s AI-powered email solution is seeing wide adoption as marketers look for greater personalization and measurable ROI from every message sent.
From SMS Roots to Multi-Channel Mastery
Attentive built its reputation around high-performance SMS and RCS messaging. Now, it’s bringing that same data-rich precision to email—turning behavioral signals from all messaging channels into coordinated, high-converting campaigns.
“SMS was our proof point,” said Jenna Cook, Director of Customer Communications at Carter’s. “Once we saw the ROI, we expanded into email to bring that same Attentive magic to 10x more customers.”
Attentive’s edge lies in unifying cross-channel data. Its system recognizes intent in real time, then delivers messages when people are most likely to engage—avoiding the “spray and pray” strategy that still plagues many B2B and B2C inboxes.
AI Pro for Email: Four Features That Actually Do Something
Attentive isn’t just riding the AI wave. It’s carving out meaningful, functional use cases with its newly available AI Pro for Email, designed to automate smarter segmentation, timing, and personalization.
Here’s what’s inside:
- Audiences AI: Dynamically builds high-performing segments based on intent and behavior.
- Identity AI: Identifies site visitors and triggers multi-channel flows in real time.
- Send Time AI: Optimizes delivery times per subscriber, increasing open and click rates.
- Brand Voice AI: Adjusts copy—subject lines and messages—to reflect each brand’s tone.
Customers already using AI Pro for both SMS and email have seen up to 40% increases in multi-channel campaign revenue, and 201% email revenue growth in some cases.
Jennifer Peters, Director of DTC at OLLY (a Unilever company), reports that AI Pro has delivered “9x greater ROI compared to our base segment”—and helped simplify what was once a time-consuming decision-making process.
Why This Matters: Email’s Not Dead, It’s Just Getting Smarter
Despite years of “email is dying” predictions, the reality is that email remains a core marketing channel. What’s changed is the level of intelligence now powering it. And Attentive’s move into AI-assisted email strategy reflects broader industry momentum: performance-first messaging is replacing mass-blast tactics.
For large enterprises already struggling with siloed data and bloated martech stacks, platforms like Attentive offer a more integrated, future-forward solution—especially as expectations for personalization continue to rise.
“Attentive is built for the future of messaging: real-time, AI-driven, and performance-focused,” said CEO Amit Jhawar. “We pioneered what’s possible with SMS, and now we’re bringing that same innovation to email marketing.”
