Attentive®, a leader in AI-powered mobile marketing, has launched a bi-directional integration with Snowflake, the AI Data Cloud company, on Snowflake Marketplace. This partnership empowers brands to activate customer data seamlessly, unlocking advanced personalization and smarter marketing capabilities that connect online and offline consumer interactions.
Features of the Attentive-Snowflake Integration
- Seamless Data Sync:
Real-time syncing of in-store purchase history and customer data enables personalized retargeting and marketing activation without engineering delays. - Hyper-Personalized Campaigns:
Brands can leverage first-party data such as customer profiles, loyalty tiers, and product attributes to deliver targeted SMS and email campaigns via the Attentive Snowflake Native App. - Comprehensive Customer Insights:
Marketing performance data including message receipts, clicks, opt-ins, and purchase attribution flows back to Snowflake, enriching analytics and strategy refinement. - Unified Customer View:
Real-time user interactions sync creates a holistic picture of consumer behavior across channels, driving more informed marketing decisions.
Benefits for Brands and Marketers
- Smarter Activation at Scale:
Automated data synchronization allows marketers to instantly tailor messages based on the latest customer behaviors and preferences. - Reduced Operational Friction:
The integration removes the need for complex data pulls and reduces reliance on engineering resources. - Accelerated Innovation:
Access to trillions of data points enables deeper consumer trend analysis and improved segmentation strategies.
Additional Context
- The integration is available on Snowflake Marketplace, facilitating easy adoption and streamlined procurement for brands.
- The announcement was made at THREAD New York City, a global marketing event hosted by Attentive, highlighting the company’s commitment to innovation and consumer insights.
Attentive and Snowflake’s bi-directional integration redefines mobile marketing by bridging data silos and delivering personalized, data-driven campaigns at scale. This partnership sets a new standard for real-time customer engagement and marketing efficiency.
