AudienceXpress, a division of Comcast Advertising, has announced the launch of AudienceXtn, a new platform designed to help brands and agencies reach incremental audiences across the premium video landscape. Built on Comcast’s robust first-party data, AudienceXtn aims to empower marketers to target their most receptive viewers with precision and efficiency.
1. Solving Fragmentation in the Video Ecosystem
- AudienceXtn addresses growing market fragmentation across linear TV and digital platforms.
- The solution enables deterministic targeting of incremental audiences.
- Helps advertisers extend their reach beyond traditional media buys.
2. Powered by Comcast’s First-Party Data
- Utilizes Comcast’s extensive viewership data for superior audience insights.
- Supports accurate audience segmentation and timing for message delivery.
- Ensures campaigns appear in brand-safe, high-quality content environments.
3. Built on Automated Media Buying Capabilities
- AudienceXtn is integrated with AudienceXpress’s automated video buying platform.
- Offers an agnostic, full-funnel advertising solution from awareness to conversion.
- Enhances optimization and measurement across all campaign stages.
4. White-Glove Service and Proven Results
- H&R Block praises AudienceXpress for delivering measurable, full-funnel outcomes.
- Provides personalized support throughout campaign execution.
- Becomes a core component of clients’ media strategies.
5. Simple Campaign Activation Process
- Clients input KPIs and audience goals directly at AudienceXpress.com.
- A dedicated Sales Executive collaborates closely to build and launch campaigns.
- Allows for real-time optimizations and maximum audience engagement.
With AudienceXtn, AudienceXpress reinforces its position at the forefront of video advertising innovation. The platform combines automated media buying, Comcast’s first-party data, and consultative client support to help brands engage the right audience at the right time. As viewer behavior continues to shift, tools like AudienceXtn ensure advertisers can stay ahead—targeting more effectively across an increasingly fragmented premium video ecosystem.
