Global affiliate marketing platform Awin has officially launched operations in Mexico, furthering its expansion in the LATAM market. This move positions Awin to meet the growing demand for local affiliate marketing and deliver performance-driven value for both brands and publishers. With a proven track record in Brazil and over 17 countries worldwide, Awin’s entry into Mexico aims to support regional ecommerce acceleration and cross-border growth opportunities.
1. Strategic Expansion into LATAM
- Awin strengthens its presence in Latin America with Mexico as its newest market.
- Builds on existing success in Brazil, aligning with increased ecommerce adoption across LATAM.
- Supports over 30,000 advertisers and partners globally, including Sephora, MyProtein, and Currys.
2. Growth in Brand-to-Brand Partnerships
- Awin has seen a 40% YoY increase in brand-to-brand collaborations.
- Brands are leveraging Awin’s vast network to scale performance marketing and expand audiences.
3. Why Mexico? A Rising Affiliate Hub
- Mexico’s affiliate marketing industry is projected to grow at a 6.7% CAGR (2024–2031).
- Increased digital adoption and ecommerce make Mexico a prime opportunity for affiliate-led ROI.
- Seen as a gateway for LATAM and North American expansion for global brands.
4. Local Partnerships Driving Results
- Investment in local infrastructure and partnerships already showing early success.
- Awin to replicate its localization strategy that delivered growth in Brazil.
- Focused on working with top-tier local advertisers and publishers.
5. Endorsements from Industry Leaders
- Grupo Xcaret: Leveraged Awin to scale into the US, Canada, and Europe.
- Promodescuentos: Praised Awin’s quality programs and support in growing Mexico’s affiliate ecosystem.
6. Recent Awards and Global Recognition
- Winner of Gold for Affiliate Network or SaaS of the Year at 2025 UK Performance Marketing Awards (third consecutive year).
- Featured in G2’s 2025 Best Software Awards, backed by user reviews.
- Named in The Sunday Times’ 2025 Best Places to Work, including Best Company to Work For in Marketing & Advertising.
7. Tech Innovations Supporting Partners
- Launch of Ava, an AI-powered assistant for advertisers and publishers.
- Enhanced features include:
- Flexible commission models
- Advanced tracking capabilities
- Real-time performance analytics
Awin’s expansion into Mexico marks a pivotal step in its global growth trajectory, reinforcing its commitment to delivering scalable, ROI-driven affiliate marketing. By combining local partnerships, proven global expertise, and continuous innovation, Awin empowers brands across all sectors to thrive in an evolving digital landscape. As Mexico’s affiliate industry accelerates, Awin is poised to lead with trust, technology, and transparency.
