The BIG3 basketball league today announced a landmark partnership with iHeartMedia, the leading audio company in the U.S. This alliance will bring BIG3 games and exclusive content to new audiences via iHeartMedia’s vast multiplatform network, designating iHeartRadio as the official audio home for BIG3 games. The league’s eighth season kicks off June 14, 2025, in Chicago with live coverage on CBS and iHeartRadio.
- Partnership Highlights:
- iHeartRadio will stream live play-by-play coverage of BIG3 games.
- Cross-marketing campaign across iHeartMedia’s broadcast radio, podcasts, digital, social, and live events.
- Heavy promotional focus in key markets: Los Angeles, Miami, Chicago, Dallas, and more.
- iHeartMedia receives official national jersey patch placement on all eight city-based BIG3 teams.
- Premium sponsorship includes logo placement on courts and arenas, featured appearances by BIG3 personalities, VIP hospitality, contests, and giveaways.
- Leadership Comments:
- Ice Cube, BIG3 CEO: Emphasized iHeart’s unmatched ability to reach millions and bring BIG3 to diverse audiences through various platforms.
- Conal Byrne, iHeart Digital Audio Group CEO: Highlighted excitement to provide live play-by-play and promotional support, enhancing BIG3’s brand awareness nationally and locally.
- Jeff Kwatinetz, BIG3 President: Stressed iHeart’s role in expanding BIG3 fandom through broadcast, podcast, and streaming exposure.
- Mike Biondo, iHeartMedia President of Business Development: Expressed enthusiasm for delivering live game excitement, storytelling, and community engagement across iHeart’s audio platforms.
- BIG3 2025 Season Preview:
- Recent draft finalized eight new city-based franchises with top-tier talent, including Dwight Howard, Kemba Walker, Lance Stephenson, Montrezl Harrell, and Wes Johnson.
- Season schedule and tickets available at big3.com.
The BIG3 and iHeartMedia partnership represents a major step in elevating 3-on-3 basketball’s presence through unmatched audio coverage and cross-platform promotion. Fans nationwide can look forward to comprehensive live broadcasts, enhanced engagement, and a growing community around the BIG3 brand.
