Blis, a leading provider of real-world advertising solutions, has unveiled Blis AI, a new AI-powered planning tool designed to revolutionize how marketers approach audience targeting. By eliminating the dependence on identifiers and streamlining campaign planning through natural language inputs, Blis AI enables advertisers to move from brief to omnichannel-ready audiences in seconds.
This tool marks Blis’ most significant product innovation since being acquired by T-Mobile Advertising Solutions (T-Ads)—and reflects a strategic push to deliver intelligent, privacy-first tools in today’s evolving digital ecosystem.
1. Blis AI: Turning Campaign Briefs into Audiences—Fast
- Marketers can input a plain-language brief into Blis AI, which then generates up to three qualified, ready-to-activate audience segments.
- Audiences are dynamically built from Blis’ proprietary data including location, lifestyle, purchase, and behavioral insights.
- The process is instantaneous and transparent, giving marketers confidence in data-backed decision-making.
2. Identifier-Free Targeting with Real-World Signals
- In an environment of increasing privacy regulations and declining third-party identifiers, Blis AI relies on real-world behavior instead of digital fingerprints.
- Audience recommendations are constructed without cookies or device IDs, aligning with the privacy-first future of AdTech.
- This ensures sustainable, scalable targeting across mobile, digital, CTV, and out-of-home channels.
3. Seamless Integration with Audience Explorer
- Blis AI is embedded in the existing Audience Explorer tool, providing a unified platform for both planning and activation.
- Marketers can evaluate rationale, explore audience insights, and move directly to media buying—all within a single interface.
- This integration reduces fragmentation, speeds up workflows, and minimizes operational bottlenecks.
4. Backed by T-Mobile Advertising Solutions’ Full-Funnel Ecosystem
- Following its acquisition by T-Ads, Blis is part of a larger strategy to provide marketers with end-to-end advertising solutions that combine data, media, and measurement.
- Blis AI enhances T-Ads’ capability to deliver full-funnel insights and outcomes, including with Vistar Media, its programmatic out-of-home arm.
- The AI tool aligns with NewFronts-announced initiatives to redefine planning and performance in omnichannel advertising.
5. Global Rollout and Strategic Vision
- Currently available in the US and UK, Blis AI will expand to additional markets later in 2025.
- The product reinforces Blis’ commitment to practical, AI-driven tools that are intuitive, fast, and tailored for the modern marketer.
- Leadership emphasizes the tool’s ability to challenge assumptions, surface unexpected insights, and optimize campaign strategy efficiently.
Blis AI represents a major step forward in modernizing campaign planning. As the digital marketing landscape continues its shift away from identifiers and toward real-world data, tools like Blis AI will become critical for achieving both precision and privacy.
By enabling natural language audience creation, consolidating insights, and delivering transparent, data-backed rationale, Blis AI empowers marketers to move with speed, accuracy, and confidence—transforming a once-manual process into a future-ready, AI-led experience.
