BlueFocus, one of China’s leading marketing companies, announced a strong financial performance with a 15.55% year-on-year revenue growth, reaching a record 60.797 billion RMB in its 2024 annual report. The company is now the first marketing firm in China to surpass 60 billion RMB in annual revenue. This achievement comes amid global expansion and rapid technological advancements, particularly in the AI-driven marketing space.
- AI-Powered Transformation:
- BlueFocus has fully embraced AI technology, launching its proprietary model, BlueAI, which now drives over 95% of its operations.
- The company has seen significant efficiency improvements, ranging from 60% to 1,000%, in areas such as integrated marketing, intelligent advertising, and global outbound business.
- In 2024, AI-driven revenue surged to 1.2 billion RMB, marking more than a tenfold increase from the previous year.
- Revenue Growth and Future Projections:
- BlueFocus’s 2024 total revenue reached 60.797 billion RMB, representing a 15.55% year-on-year growth.
- By 2025, AI-driven revenue is expected to reach between 3 billion to 5 billion RMB, with a long-term goal of more than 10 billion RMB.
- Aiming for 70%-80% of the company’s revenue to be AI-driven, BlueFocus intends to create high-value revenue streams through the integration of AI technologies.
- Global Expansion and Strategy:
- The company’s Globalization 2.0 strategy has been instrumental in its growth, with international advertising revenue in 2024 reaching 48.333 billion RMB, a 29.36% year-on-year increase.
- Almost 80% of the total revenue now comes from international markets, with key strategic partners like Meta, Google, and TikTok for Business driving double-digit growth.
- BlueFocus has expanded its international presence, opening offices in the U.S., Singapore, Japan, the Netherlands, and more, with plans to open additional offices in Southeast Asia, Europe, and South America.
With its AI-powered innovations and aggressive global expansion, BlueFocus is poised to redefine the marketing technology landscape. The company’s strategic shift to AI and its ongoing Globalization 2.0 efforts set the stage for BlueFocus to lead the transformation of the global marketing industry, positioning itself as a model for Chinese companies making their mark on the world stage
