Sonobi, a leader in digital media technology, has launched Boost by Sonobi, an innovative solution aimed at enhancing digital advertising reach. Boost helps advertisers increase reach, sustain audience scale, and extend the impact of campaigns across multiple connected devices within the same household. By addressing two key challenges in digital advertising reach rate and audience decay—Boost transforms a single impression into multiple opportunities for engagement.
- Boost’s Core Features:
- ID Graph-Powered Technology: Boost leverages Sonobi’s proprietary ID Graph to expand campaign reach seamlessly across connected devices tied to the same household, without adding complexity.
- Multi-Device Engagement: Boost enables advertisers to retarget users across devices like mobile, desktop, and tablet after the first CTV impression, increasing the opportunity for user engagement.
- Ways Boost Extends Campaign Reach:
- Boost CTV Reach Across Devices: Every CTV impression is transformed into a retargeting opportunity on multiple devices, broadening the campaign’s footprint.
- Boost Your Household ID Segment: Advertisers can use existing CTV IDs to instantly launch fully populated campaigns, enhancing audience reach from day one.
- Universal Boost: Extends the reach of any campaign—whether it’s CTV, display, video, or cross-channel—regardless of whether audience segments are provided upfront.
- Protect Against Cookie-Based Decay: As cookies expire, Boost uses alternative IDs within the household, preserving campaign momentum and maintaining audience scale.
- Transparent and Control-Driven Campaign Management:
- Trackable Deals: Boost creates a secondary, trackable deal linked to the original campaign, allowing advertisers to see extended reach and campaign performance.
- Control Over Strategy: Advertisers retain control over pricing floors, targeting filters, and inventory strategies, while Sonobi handles audience mapping and activation.
Boost by Sonobi offers advertisers a powerful, flexible, and transparent solution to extend their reach and improve campaign performance across connected devices. By solving challenges like audience decay and extending reach across households, Boost provides brands with a smarter way to sustain engagement and drive measurable results, especially across the rapidly evolving CTV landscape.
