BRANDITO, a leading marketing services platform, has acquired Inkwell Global Marketing, a full-service promotional merchandise agency based in Manalapan, NJ. This acquisition boosts BRANDITO’s capabilities and expands its footprint in the crucial northeast U.S. market.
- Acquisition Overview:
- Inkwell Global Marketing, founded in 1986, is a top agency in promotional merchandise, offering branded products, web stores, embroidery, digital printing, warehousing, fulfillment, and creative design.
- This deal marks BRANDITO’s second acquisition following its strategic growth investment from Monroe Street Partners in August 2023.
- Strategic Benefits:
- Enhances BRANDITO’s service offerings with Inkwell’s decades of expertise and commitment to client satisfaction.
- Strengthens BRANDITO’s position in the promotional products industry and deepens its presence in the northeast region.
- Leadership and Operations:
- Steven Marder, CEO of Inkwell, will serve in a strategic advisory role.
- Inkwell’s Manalapan office and distribution center will continue operating without changes, ensuring business continuity.
- Executive Comments:
- Michael Lovern, BRANDITO CEO, highlighted the alignment in quality, creativity, and client focus between the two companies.
- Steven Marder expressed optimism about the combined platform driving success and market growth.
The acquisition of Inkwell Global Marketing reinforces BRANDITO’s growth strategy, expanding its market reach and service capabilities to deliver superior value and experiences to enterprise clients.
