Digital advertising partner Brkthru is marking its eighth anniversary with a strong reaffirmation of its values community, service, and people-first growth. As part of the celebration, the company is launching its third annual “31 Days of Service” campaign, an initiative that brings employees into communities across the country for hands-on volunteer efforts. This program, a reflection of Brkthru’s commitment to its human-centered culture, coincides with the company’s record-breaking business year in 2024.
A Month of Giving Back: “31 Days of Service”
- Employees will volunteer across 20+ cities during May 2025.
- Local efforts include food banks, clothing drives, community gardens, pet shelters, and veterans’ memorials.
- Participation is expected to double from last year’s 60 employees.
Volunteer Highlights by City
- New York City: Supporting the Sharing Shelf children’s clothing bank.
- Detroit: Tree planting with The Greening of Detroit.
- Albany, NY: Volunteering at the Humane Society.
- Research Triangle, NC: Gardening at North Carolina Food Bank.
- Orlando: Running a 5K for a local food bank.
- Tampa Bay: Returning to the Humane Society.
- Atlanta: Supporting The Sandwich Project to feed the hungry.
- Charlotte, NC & Austin, TX: Park clean-ups in local communities.
Living “The Brkthru Way”
- The volunteer initiative is a natural extension of Brkthru’s client service ethos: flexibility, listening, and hands-on delivery.
- “The Brkthru Way” reflects a deep-rooted belief in serving communities as much as clients.
Business Momentum and Culture Milestones
- In 2024, Brkthru achieved:
- 239% increase in new business revenue.
- 5X acceleration in outreach efforts.
- 75% reduction in sales closing time since 2021.
- Active service to 1,030 brands, 235 agencies, and 449 direct clients.
- 10 clients surpassed $1M in ad spend.
- Named to the Inc. 5000 list of Fastest Growing Private Companies for the third year in a row.
Employee-Centric Growth
- 40+ new hires and 25 internal promotions in 2024.
- Hosted 74 hub hangouts—nearly triple the previous year—to build collaboration and camaraderie.
- Achieved 100% internal check-in scores, signaling top-tier employee satisfaction and retention.
Brkthru’s “31 Days of Service” exemplifies how the company merges its operational success with heartfelt community impact. As the team continues to grow and its client list expands, Brkthru remains rooted in the values that brought it this far: a people-first approach, hands-on excellence, and meaningful service—both in business and in life.
