Cadent, the predictive advertising leader, announced a major expansion of its capabilities by integrating over 22,000 AI and ML models onto Google Cloud’s Vertex AI platform and BigQuery. This integration enhances Cadent’s real-time processing for scalable programmatic advertising.
Enhancements
- Enhanced Audience Intelligence: Leveraging Vertex AI and Agentspace for advanced audience segmentation and contextual targeting at scale.
- Smarter Campaign Optimization: Real-time campaign performance prediction, automated bidding, and optimized ad delivery across diverse inventories.
- Advanced Measurement & Attribution: Improved cross-screen measurement, deduplication, and attribution modeling through consolidated ML models.
- Predictive Forecasting & Inventory Management: Accurate inventory forecasting to optimize yield for publishers and advertisers.
- Ad Marketing Integrations: Seamless integration with Google Ad Stack for an automated, unified advertising workflow.
Executive Insights
“Setting the new standard in real-time predictive advertising requires a unified, scaled platform,” said Eoin Townsend, Chief Product and Technology Officer at Cadent. “Our partnership with Google Cloud enhances the AI core of the Cadent Platform with world-class infrastructure, redefining possibilities in predictive advertising.”
Sam Sebastian, VP North America Regions at Google Cloud added, “We’re excited to support Cadent by providing scalable AI infrastructure that unlocks new value for advertisers and publishers in a data-driven landscape.”
With this strategic integration, Cadent is poised to deliver next-generation predictive advertising solutions that maximize campaign performance, audience engagement, and media yield at scale.
