At its annual Upfront Lunch in New York City, Canela Media, a leading multicultural media company, announced a bold slate of audience engagement and data innovations. With its ecosystem now reaching 60 million monthly active users, Canela Media is positioning itself as a premier partner for advertisers seeking authentic connections with U.S. Hispanic audiences. The company’s new initiatives include its AVOD loyalty program, Club Canela, an expanded data offering with Canela Audience Solutions, and fresh original content from Canela Studios.
- Introduction of Club Canela:
Club Canela is a first-of-its-kind AVOD loyalty program that rewards users for viewing and engaging with content. This initiative enhances the user experience and offers unique engagement opportunities for brand partners, such as Hyundai, McDonald’s, and Coca-Cola, with rewards including exclusive content, sweepstakes, and digital gift cards. - Innovative Audience Engagement:
Club Canela integrates interactivity and rewards with content to provide an innovative engagement platform for brands. Advertisers can use customized branded challenges, quizzes, co-branded ads, and ecommerce links to connect with viewers more effectively than through passive impressions alone. - Canela Audience Solutions (CAS):
Canela Audience Solutions provides precision targeting at scale for U.S. Hispanic audiences across both English and Spanish-language OTT platforms. With over 76 million devices in its database and more than 500 consumption and 250 behavioral signals, Canela Media helps brands effectively target customized premium audiences for more impactful campaigns. - Original Content from Canela Studios:
Canela Studios continues to lead in creating original, premium content designed to engage U.S. Hispanic audiences. Notable programs include the Secretos franchise, which has become a pop culture phenomenon, as well as fan-favorite shows like Café con Canela and 100% Fútbol, all of which offer brands branded content integration opportunities. - Culturally Resonant and Scalable Solutions:
With U.S. Hispanic audiences being one of the fastest-growing and most influential consumer segments, Canela Media’s ecosystem offers advertisers scalable, culturally relevant solutions to break through the clutter and engage a passionate and loyal audience.
Canela Media’s innovative slate of products, including Club Canela, Canela Audience Solutions, and Canela Studios’ original content, provides brands with unique opportunities to engage with U.S. Hispanic audiences in meaningful, impactful ways. By combining data, loyalty, and culturally resonant content, Canela Media continues to lead in delivering powerful, scalable solutions for advertisers.
