Cast Iron Media, a leader in live sports and premium video advertising across connected television (CTV), has appointed Shane Ankeney to its Advisory Board. Ankeney, a seasoned executive, brings decades of strategic, operational, and marketing expertise to help Cast Iron accelerate its growth in the rapidly evolving CTV and sports media landscape.
- Shane Ankeney’s Experience
Ankeney’s career spans over 35 years, including his recent role as President of Havas Media Group North America. He has led marketing transformation initiatives for global brands, focusing on data-driven, client-centric media strategies. - Cast Iron’s Growth Plans
With Ankeney on board, Cast Iron plans to enhance its approach to partnerships, brand relationships, and industry innovation. His insights are expected to help the company stay ahead in the competitive CTV market. - The Role of the Advisory Board
Cast Iron’s Advisory Board plays a key role in shaping the company’s strategy and scaling innovation. The board helps the company deliver premium live sports assets to advertisers while ensuring the value of its inventory for sports rights holders. - CEO’s Statement on the Appointment
Kent Heyman, CEO of Cast Iron Media, highlighted Ankeney’s expertise as invaluable for the company’s future. His insights will guide the company as it evolves its platform and services to meet the needs of its clients and the market.
The appointment of Shane Ankeney to Cast Iron Media’s Advisory Board underscores the company’s commitment to driving innovation in the CTV and sports advertising space. With Ankeney’s wealth of knowledge, Cast Iron is poised to continue delivering impactful advertising solutions while maintaining its competitive edge in the market.
