CheckedUp, one of the nation’s largest all-digital media networks in healthcare settings, has made a significant debut at the 2025 IAB NewFronts by launching two groundbreaking media products: a slate of original TV shows streaming on the CheckedUp Network and IAB-compliant programmatic enablement across its national digital network.
- New Programmatic Advertising Platform
CheckedUp’s new health programmatic advertising platform offers targeted advertising across the company’s expansive national digital screen network. This platform allows marketers and media agencies to efficiently activate and scale campaigns within healthcare environments, reaching audiences in trusted, wellness-driven spaces where attention is high. - CEO’s Vision for Innovation in Healthcare Media
Dr. Richard Awdeh, CEO and Co-Founder of CheckedUp, emphasized that the new platform combines the power of technology with contextually relevant messaging, setting a new standard for how brands engage with audiences in healthcare settings. - Original TV Shows to Promote Health Awareness
Alongside its new ad tech offering, CheckedUp is unveiling two original TV shows: Inside This Life, featuring in-depth conversations between physicians and patients on diagnoses and treatments, and The Pulse: Real Talk, offering unfiltered physician discussions on critical healthcare issues. Both shows are designed to inform, inspire, and promote healthy decision-making. - Impact of Media on Health Outcomes
Mark Awdeh, President and Co-Founder of CheckedUp, highlighted the power of media to shape behavior and spark conversations that ultimately improve health outcomes. By combining trusted medical expertise with engaging narratives, CheckedUp is empowering patients to connect with healthcare in more personal and meaningful ways. - Continued Growth and Market Leadership
CheckedUp has seen 40% year-over-year growth and continues to expand its national specialty network, reinforcing its position as a leading provider of specialty-focused, digital healthcare media in the U.S.
CheckedUp’s launch at the IAB NewFronts marks a major milestone in its mission to transform media in healthcare settings. With innovative advertising solutions and compelling original content, CheckedUp is leading the charge in shaping the future of healthcare media.
