Clinch, a leader in AI-powered omnichannel advertising technology, has expanded its capabilities by integrating Amazon Sponsored Ads into its platform. Building on its existing certification with Amazon DSP, this integration allows advertisers to streamline creative management and campaign execution across both Sponsored Ads and programmatic campaigns—all from a single, centralized platform known as Flight Control.
Highlights and Capabilities
1. Amazon Sponsored Ads Integration
- Clinch now supports creative management for Amazon Sponsored Ads alongside Amazon DSP.
- Sponsored Ads reach shoppers via keyword-based targeting and product browsing behavior.
- Integration enhances efficiency and expands reach across Amazon’s ad ecosystem.
2. Unified Campaign Management
- Advertisers can plan, execute, and optimize ads for Sponsored Ads and DSP within Flight Control.
- Single workflow supports centralized control, reduced friction, and faster execution.
- Designed to help advertisers manage omnichannel strategies with ease.
3. Power of Flight Control Platform
- Ad Builder: Use AI to design scalable, personalized ad templates across channels.
- Ad Server Simulator: Preview live environments and test logic visually.
- QA Automation: Streamline review processes across multiple media formats for compliance.
- Performance Monitoring: Track ad performance down to variant level across display, video, mobile, audio, and streaming channels.
4. Improved Efficiency and Impact
- Automates trafficking workflows and centralizes asset management.
- Minimizes manual intervention while improving campaign speed and personalization.
- Helps marketers maintain relevance with real-time creative adaptation.
5. Strategic Advantage in Amazon’s Ecosystem
- Provides advertisers full access to Amazon’s vast ad inventory, including:
- Streaming TV (STV)
- Online video
- Mobile display
- Audio inventory
- Enhances reach while allowing precise measurement and control from one interface.
Clinch’s integration with Amazon Sponsored Ads marks a significant advancement in creative and campaign management for advertisers. By combining DSP and Sponsored Ads under one roof, Clinch’s Flight Control platform delivers the scalability, intelligence, and cross-channel insights needed to power today’s omnichannel strategies. This unified approach not only streamlines workflows but also maximizes audience engagement through relevant, dynamic, and AI-driven ad experiences.
