In an increasingly saturated field of AI marketing solutions, Clinch has carved out a space of its own—and just earned serious validation for it. The AI-powered ad tech company was just named a winner in the 2025 Newsweek AI Impact Awards, securing top honors in the AI Marketing category for its Copilot product, an agentic AI designed to streamline and supercharge programmatic advertising campaigns.
The award recognizes measurable outcomes, and Clinch has plenty to show. Copilot has helped major brands and agencies achieve up to 10x KPI performance, cut QA time by 50%, and slash creative production costs by 60%—while reducing campaign management workloads by a staggering 75%.
What Is Copilot?
Part of Clinch’s larger omnichannel advertising platform, Flight Control, Copilot functions as an embedded AI engine that automates much of the campaign lifecycle. But this isn’t just a rule-based automation assistant—it’s a decision-support system powered by agentic AI, capable of translating strategic business goals into real-time actions and cross-channel optimizations.
From creative setup and targeting logic to real-time performance feedback loops, Copilot is designed to be collaborative, not controlling. It offers smart recommendations grounded in historical data, all without turning the platform into a black box. That’s a crucial differentiator in a market that’s growing wary of opaque AI tools.
“Everyone is being asked to do more with less,” said Oz Etzioni, CEO and Co-Founder of Clinch. “We built Copilot to give marketers control, clarity, and speed—without sidelining human strategy.”
Who’s Using It?
Copilot isn’t just a beta experiment—it’s already in market and scaling. Major players like Hyundai, The Coca-Cola Company, Mars Wrigley, Albertsons, and AB InBev are on the roster, along with global and independent agency groups. The value proposition is clear: faster time to market, lower costs, and campaigns that are smarter from the jump.
Clinch’s product is especially resonant in 2025’s ad environment, where economic uncertainty, channel complexity, and content velocity have forced marketers to rethink their stacks. Copilot acts as a connective layer between creativity, data, and media activation, three elements that often operate in silos.
Agentic AI: Buzzword or Breakthrough?
The use of agentic AI—a model of artificial intelligence that can operate with goal-directed autonomy—sets Copilot apart from the more static AI found in many martech tools. It’s not just reacting; it’s anticipating, learning, and adjusting dynamically as campaign priorities shift.
Unlike basic AI assistants that may simply automate repetitive tasks, agentic AI models like Copilot are positioned as active collaborators. In Clinch’s implementation, this means you don’t just automate your workflow—you enhance your strategic thinking with predictive logic and performance-aware automation.
That’s not only a productivity gain—it’s a creative one, too.
The Bigger Picture: Why This Matters
Clinch’s win at the Newsweek AI Impact Awards is more than just a PR moment. It signals a maturation point for AI in marketing—from hype to results. While many platforms still showcase AI as a flashy add-on, Copilot has proven its worth in performance-driven environments.
In a time where “do more with less” has become the de facto CMO mandate, tools like Copilot might not just be helpful—they could be essential.
