As the advertising world converges on the French Riviera for Cannes Lions 2025, Cognitiv—the deep learning powerhouse redefining marketing performance—marks its 10-year anniversary with a curated lineup of thought leadership and strategic conversations. From intimate yacht-side sessions to main stage panels, Cognitiv is positioning itself not just as an AI innovator, but as a catalyst for the next chapter in advertising.
“We’re at an inflection point,” said Eric Danetz, President of Cognitiv. “AI isn’t a distant possibility—it’s reshaping advertising today. From performance to personalization, brands are moving from optimization to transformation.”
AI, Neuroscience, and the New Marketing Playbook
Headlining Cognitiv’s Cannes presence is Dr. Aaron Andalman, Chief Science Officer and co-founder, who will speak at the prestigious Cannes Future Gazers session on June 17 at 1:00 PM. His focus? How neuroscience and artificial intelligence together are rewriting the rules of engagement in media.
Cognitiv’s impact goes beyond theory. Its proprietary tech—like ContextGPT, a contextual targeting engine with near-human comprehension, and custom neural networks for predictive performance—has enabled brands to reduce CPA, increase ROAS, and lift conversions across categories.
Yacht-Side Dialogues: Where Strategy Meets Sea Breeze
Anchored at Jetée Albert Edouard Nord, the Cognitiv Yacht O’Lion is the venue for a series of exclusive, vertical-specific sessions with leaders from global brands and agencies. The program reads like a who’s who of marketing innovation:
Monday, June 16
- 11:00 AM: Lenovo + Assembly on the evolution of global media
- 12:30 PM: Gallo + UM explore innovation, leadership, and tech adoption
Tuesday, June 17
- 11:00 AM: Mediahub + Morgan Stanley reimagine performance marketing in finance
- 12:30 PM: IPG Mediabrands Health + Bristol Myers Squibb tackle trust and integrity in pharma AI
Wednesday, June 18
- 12:00 PM: Digitas North America unpacks how AI is unlocking new levels of growth
Women Leading the AI Marketing Revolution
Cognitiv’s female leaders are also front and center at the Female Quotient Equity Lounge, a Cannes staple focused on equity and innovation. Key sessions include:
June 18
- 4:30 PM: Jana Jakovljevic, SVP Partnerships, on demystifying AI for marketers
June 19
- 11:00 AM: Justine Frostad, SVP Marketing, on how personal philosophies fuel professional impact
- 12:00 PM: Anna Spanfeller, VP Agency Partnerships, on the future of media in 2025
“Deep learning has pushed us beyond traditional targeting—now we’re exploring, not just optimizing,” said Frostad. “Cannes is the perfect platform to show how media, AI, and human insight converge.”
Looking Back to Leap Forward
What started 10 years ago as a mission to make advertising smarter through AI has evolved into a movement. Cognitiv’s custom AI models now power campaigns for some of the world’s largest brands, helping them move beyond proxies and toward real business outcomes.
As Cannes Lions 2025 explores creativity in a tech-transformed world, Cognitiv’s anniversary presence serves as both a milestone and a manifesto: AI isn’t a disruptor—it’s the enabler of a more intelligent, connected, and creative advertising future.
