Constant Contact, a leading digital marketing solutions provider for small businesses and nonprofits, has announced the acquisition of Moosend, a sophisticated email marketing and automation platform previously owned by Sitecore. This strategic move not only augments Constant Contact’s existing capabilities but also marks a significant step in expanding its footprint in the European and EMEA regions.
Developments and Strategic Impact
1. Strategic Acquisition Overview
- Buyer: Constant Contact
- Acquired Company: Moosend
- Previous Owner: Sitecore
- Primary Objective: Strengthen Constant Contact’s product offering and international presence, particularly in Europe and EMEA.
2. Enhanced Product Synergy
- Moosend’s platform complements Constant Contact’s SaaS marketing suite, which includes tools for:
- Personalized email marketing
- Marketing automation
- Customer engagement and loyalty building
- The integration will allow both brands to deliver scalable, intuitive, and customizable solutions for SMBs and marketing teams.
3. Geographic and Customer Base Expansion
- Moosend brings an established EMEA presence, opening access to:
- Key international markets
- Diverse SMB customer bases
- Constant Contact aims to accelerate support for global small businesses, improving reach and relevance across regions.
4. Continued Support for Sitecore’s Send Solution
- Moosend will continue powering Sitecore’s Send solution, ensuring:
- Continuity for existing customers
- Ongoing product reliability and support
Leadership Insights
Frank Vella, CEO of Constant Contact
“Moosend’s established presence in EMEA provides us with valuable access to key international markets… [It offers] exciting new avenues to bring Constant Contact’s digital marketing tools to a broader set of businesses.”
Panos Melissaropoulos, Co-founder & GM of Moosend
“Our mission remains to help marketers succeed with intuitive, results-driven tools… We’re more committed than ever to delivering world-class innovation.”
The acquisition of Moosend marks a transformational step for Constant Contact, one that aligns with its long-term strategy of empowering small businesses worldwide. By bolstering its platform with Moosend’s automation capabilities and expanding into new regions, Constant Contact is reinforcing its position as a global leader in digital marketing solutions for SMBs.
