Constant Contact, a leader in digital marketing tools for small businesses and nonprofits, has announced a new integration with Xero, the global accounting platform for small businesses. This collaboration creates an automated workflow connecting marketing and accounting systems, helping businesses save time and operate more efficiently.
Features of the Constant Contact and Xero Integration
- Seamless Syncing of Contacts
- Automatically sync Xero contacts into Constant Contact email campaigns with just a few clicks.
- Enables targeted and high-impact marketing messages.
- Simplifies campaign management and result measurement.
- Access to Advanced Marketing Tools for Xero Users
- Xero customers gain access to Constant Contact’s full digital marketing platform.
- Features include AI-powered email marketing, automations, SMS, social media, and event tools.
- Integration unifies marketing and customer data to enhance campaign engagement.
- Time Savings and Operational Efficiency
- Eliminates manual syncing of contacts between marketing and finance systems.
- Allows small business owners to dedicate more time to core business activities.
- Supports growth by connecting critical business functions seamlessly.
- Leadership Perspectives
- Stephanie Ting, Chief Strategy Officer at Constant Contact, highlights the integration as a “game-changer” for small businesses pressed for time.
- Vikram Grover, SVP of Partnerships at Xero, emphasizes the integration’s role in improving cash flow and operational efficiency.
- Availability and Future Plans
- The integration is currently available for US-based Constant Contact and Xero customers.
- Plans include expansion to additional regions.
- Future updates will enhance data integrations, incorporating financial insights for better audience segmentation and marketing automation.
The Constant Contact and Xero integration provides small businesses with a powerful tool to streamline marketing and accounting processes. By automating workflows and unifying data, this collaboration enables business owners to save time, improve customer engagement, and focus on growing their business efficiently. This partnership reflects a shared commitment to empowering small businesses in a digital-first world.
