In a move poised to transform how advertisers connect with today’s digitally active consumers, consumr.ai, the AI-powered consumer intelligence and “AI twin” platform, has announced a strategic partnership with Strategus, a leader in programmatic Connected TV (CTV). The partnership, revealed in May 2025, is designed to bridge the gap between real-time audience behavior and targeted media activation — unlocking the next generation of precision contextual advertising.
Together, these two innovators will integrate consumr.ai’s behavioral intelligence engine with Strategus’ omnichannel CTV infrastructure, bringing real-time social signal intelligence to the biggest screens in the home.
Partnership Overview: CTV Meets Real-Time Audience Intelligence
Why This Partnership Matters
- CTV is exploding: Brands are doubling down on connected TV as audience attention shifts from linear to digital streaming.
- Traditional targeting methods lag: Static demographics and legacy data don’t reflect the fluidity of real-world behavior.
- consumr.ai brings a new layer: With AI twins built on real-time social and search signals, advertisers can now activate based on intent, relevance, and cultural context.
“Strategus has always led the way in CTV innovation. With consumr.ai’s powerful capabilities, we’re connecting social signal intelligence to premium CTV delivery for the first time.”
— Joel Cox, Co-Founder, Strategus
Features and Benefits of the Partnership
1. Live Contextual Intelligence for CTV
- Translate live social conversations and search behavior into contextual media targeting.
- Identify cultural trends in real time and activate campaigns that match user intent and mood.
2. AI Twins for Smarter Personas
- consumr.ai builds AI-powered personas (“twins”) using anonymous social and search cohort data.
- These twins evolve constantly, reflecting what real people think, share, and search across platforms.
3. Behavioral + Contextual Precision
- Move beyond generic audience segments to observation-first, intent-rich targeting.
- Reach users when they are most receptive — on CTV platforms — with relevant, timely messaging.
4. Enhanced Campaign Performance
- Real-time signals drive smarter ad placement and creative decisioning.
- Improved ROAS and engagement metrics by aligning with the current cultural conversation.
consumr.ai’s Vision: A New Standard in Audience Understanding
Founded on the belief that the best insights come from what people do (not just what they say), consumr.ai leverages ethically sourced, privacy-safe cohort data to create actionable insights and personas. Their platform is capable of:
- Accelerating consumer research timelines from weeks to hours.
- Forecasting trends before they hit the mainstream.
- Enabling APIs that plug into social walled gardens for continuous insight flow.
“At consumr.ai, we strive for excellence—whether that’s in the speed of research or pulling real-time cohort-level data from the walled gardens where people spend the most time.”
— Aman Khanna, Co-Founder, consumr.ai
The Strategic Fit: Why Strategus?
Strategus offers:
- A robust programmatic CTV infrastructure.
- Omnichannel orchestration across 1000+ content partners.
- Proven expertise in data-driven media execution.
With this infrastructure, consumr.ai’s intelligence layer becomes instantly actionable, giving advertisers the power to deliver messages when and where they matter most.
Redefining CTV with Culture, Context & AI
The consumr.ai–Strategus partnership signals a massive evolution in how CTV advertising is executed — from static demographic targeting to fluid, real-time, intent-driven engagement. As brands look to break through the noise in a fragmented media landscape, this partnership offers a new playbook: one that combines the why behind audience behavior with the where and when of media delivery.
Want more insights into the future of sustainable advertising? Subscribe to AdTechEdge for the latest trends, strategies, and partnerships shaping a cleaner digital ecosystem.
