Context Networks, Inc., the pioneering programmatic advertising platform tailored for the gaming industry, has announced an expansion of its digital ad network into restaurants and taverns across West Bend and Milwaukee, Wisconsin. Partnering with River City Amusements, this marks the first regional deployment of their proprietary Deep Intelligence Marketing strategy, converting gaming machine displays into dynamic advertising spaces for both local and national brands.
Developments in Wisconsin Rollout
- Network Expansion and Venue Coverage
- Initial deployment equips 15 gaming displays to deliver hyper-localized and emotionally tuned ad campaigns.
- Expected growth to 70+ venues and 340+ displays by summer 2025.
- Positions Southeast Wisconsin as a hub for community-focused retail media innovation.
- Innovative Advertising Technology
- The Contextual Promotions Media Network™ (CPMN™) leverages AI, machine learning, and real-time behavioral data.
- Ads adapt to environment, audience mood, and time of day for maximum relevance.
- Embedded QR codes enable direct customer interaction via digital coupon redemption.
- Partnership and Platform Capabilities
- Collaboration with Mobiquity Technologies provides data intelligence and advertising platform support.
- Enables seamless delivery of targeted ads across gaming machines, mobile devices, and Connected TV (CTV).
- Creates a cross-platform, cohesive brand engagement experience.
- Benefits for Businesses and Advertisers
- Restaurant and bar owners earn passive income from screen activity without operational disruption.
- Local businesses, including breweries and tourism groups, can target campaigns by ZIP code, demographics, and psychographics.
- National advertisers reach highly attentive audiences in unique community settings.
- Industry-Specific Marketing Advantages
- Beverage brands connect with consumers at point of consumption, driving brand preference and promotions.
- Rideshare services target high-traffic nightlife venues aligned with demand spikes.
- Lifestyle brands benefit from real-time, location-aware engagement.
- Market Impact and Future Plans
- Demonstrates how Deep Intelligence Marketing transforms underutilized media spaces into data-driven retail platforms.
- Offers a more precise and relevant alternative to traditional out-of-home advertising.
- Context Networks plans to expand this innovative model to additional U.S. markets.
The Wisconsin rollout of Context Networks’ programmatic advertising platform showcases how AI-driven, context-aware marketing can revolutionize advertising in hospitality venues. By transforming gaming machines into interactive retail media, this partnership empowers local businesses, enhances advertiser reach, and creates new revenue streams—setting a precedent for digital marketing innovation in community spaces nationwide.
