Mediagene Inc., a subsidiary of TNL Mediagene (Nasdaq: TNMG), has launched “CoSTORY with WOWOW,” a strategic initiative in collaboration with Japan’s premium broadcaster WOWOW Inc. This launch follows a business alliance formed in October 2024 to drive innovation in media commerce and integrated content distribution. The new promotional menu marks a significant evolution in how media and commerce intersect, offering a blueprint for connected viewing and purchasing experiences.
1. Strategic Collaboration between Mediagene and WOWOW
- Business alliance formed on October 18, 2024, to develop unique media ventures.
- Joint focus on integrating commerce and content to strengthen viewer engagement.
- Aim to co-develop forward-thinking projects spanning TV and digital platforms.
2. Overview of “CoSTORY with WOWOW”
- A new promotional menu that merges CoSTORY’s social commerce capabilities with WOWOW’s broadcasting reach.
- Designed to turn content-driven viewing experiences into shoppable moments.
- Amplifies exposure by leveraging a 30-million monthly audience via Mediagene and 2.3 million WOWOW subscribers.
3. Media Mix Strategy for Effective Promotion
- Campaigns tailored based on product type and target audience.
- Content strategy includes cross-platform promotion via:
- Broadcasting and on-demand services from WOWOW.
- Social media and web media platforms managed by Mediagene.
4. About the CoSTORY Platform
- CoSTORY offers pre-orders and limited-edition items not readily available elsewhere.
- Focuses on storytelling-based commerce to enhance user engagement.
- Connects cultural content with commerce to encourage purchase intent. Links:
- Website: https://costory.jp
- Instagram: @costory_jp
- X (Twitter): @costory_jp
5. Future Outlook and Expansion Plans
- Continued collaboration expected with:
- Joint social media channel development.
- Integrated advertising solutions combining TV commercials with digital campaigns.
- Focus on creating a more seamless customer journey from media to purchase.
The launch of “CoSTORY with WOWOW” showcases the future of social commerce—where storytelling, broadcast media, and digital shopping experiences converge. As Mediagene and WOWOW deepen their alliance, the initiative is set to redefine how consumers interact with content and products, driving a shift toward immersive, media-integrated commerce strategies.
