Accenture has announced a leadership transition within Accenture Song, marking the end of David Droga’s transformative tenure as CEO. Effective September 1, 2025, Droga will step into the newly appointed role of vice chair of Accenture, with Ndidi Oteh taking over as CEO of Accenture Song. This shift signals a new chapter in the evolution of Accenture’s creative and tech-powered division, while also recognizing Droga’s lasting impact on the global advertising landscape.
Leadership Transition and New Appointments
1. David Droga to Serve as Vice Chair of Accenture
- Transitioning from day-to-day leadership of Accenture Song to a strategic role across the broader Accenture ecosystem.
- Aims to continue shaping creative strategy and growth at the enterprise level.
- Ends a successful tenure during which Song grew from $12.5B to $19B in revenue.
2. Ndidi Oteh Named CEO of Accenture Song
- Currently leads Accenture Song in the Americas.
- Known for leading large-scale digital transformations for Fortune 500 companies.
- Will join Accenture’s Global Management Committee (GMC) as part of her new role.
3. Nick Law Appointed Creative Strategy & Experience Lead
- Recognized as a global design visionary.
- Will take charge of creative direction and strategic experience design.
- Also joining Accenture’s GMC, reinforcing the firm’s commitment to creative excellence.
Droga’s Legacy: From Droga5 to Accenture Song
1. A Career of Firsts and Industry Transformation
- Founded Droga5, a globally acclaimed agency acquired by Accenture in 2019.
- Championed a unified operating model combining creativity, AI, data, design, and strategy.
- Drove Song’s transformation into the world’s largest tech-powered creative firm.
2. Iconic Campaigns Across Industries
- Created standout campaigns for The New York Times, UNICEF, Meta, Amazon, JAY-Z, Game of Thrones, and more.
- Pioneered work that blended storytelling with technology and social impact.
- Earned accolades including Cannes Lions Grand Prix, Webbys, and an Emmy.
3. Awards and Recognition
- Most awarded creative in Cannes Lions history.
- Youngest recipient of the Lion of St. Mark lifetime achievement award.
- Named Global Australian of the Year in 2012 for his cultural and business influence.
Quotes from Leadership
“David Droga has long been a singular force and a once-in-a-generation creative leader… As Accenture’s vice chair, his legacy and impact will continue for our people, our work, and our purpose.”
– Julie Sweet, Chair and CEO, Accenture
“With such extraordinary leadership in place, it felt like the right time… I’m excited to contribute in new ways as vice chair.”
– David Droga, Vice Chair, Accenture
David Droga’s move to vice chair marks both an end and a beginning—a culmination of a historic creative leadership era and the start of broader strategic influence at Accenture. With Ndidi Oteh at the helm of Accenture Song and a new leadership team in place, the organization is poised for its next phase of innovation, creativity, and impact. Droga’s legacy will continue to shape marketing, brand storytelling, and the future of advertising for years to come.
