Early Warning Services, LLC, in collaboration with Noble People, Nomology, and SPCSHP, won the inaugural Best Use of YouTube award at the 2025 Digiday Media Awards. The award celebrates their innovative campaign introducing PazeSM checkout, a convenient online checkout solution by banks and credit unions developed by Early Warning, the creators of Zelle®.
Campaign Highlights:
- Humorous and Relatable Content: The campaign focused on humor and the joy of online shopping to connect authentically with viewers.
- YouTube Strategy: Leveraged a mix of skippable/non-skippable videos, YouTube TV integrations, and competitive conquesting to maximize reach.
- Real-Time Optimization: Used Nomology’s proprietary Performance Optimization Engine for ongoing campaign refinement.
- Brand Safety & Relevance: Ensured content safety and consumer relevance throughout the campaign.
Results:
- Achieved a 120% lift in Ad Recall.
- Increased Brand Awareness by 65%.
- Successfully broke through the competitive digital wallet category with targeted, impactful messaging.
Expert Insights:
- Andrea Gilman, CMO at Early Warning, emphasized the importance of bold messaging and deep audience insight in launching a new brand in a mature market.
- Megan Hennelly, Media Director at Noble People, highlighted the power of combining creative storytelling with smart targeting on YouTube.
- Rich Knopke, Head of Sales at Nomology, praised the collaborative effort and transparent pricing model driving stronger media value.
The Paze campaign’s success illustrates the power of collaboration, creativity, and data-driven media strategies on YouTube. Early Warning and its partners set a high standard for future digital campaigns in financial services and beyond.
