Estrella MediaCo announces key leadership promotions to support its focus on cross-platform growth and multicultural market leadership. Rogerio Alves and Sandra Sanchez have been promoted to Vice President roles, strengthening the company’s digital and national sales strategies.
- Rogerio Alves Promotion:
- Elevated to Vice President, Digital Sales – CTV and Audio Streaming.
- Will lead monetization strategies across digital video and audio assets, including FAST channels, CTV, and streaming audio platforms.
- Recognized for driving innovation and growth in digital sales.
- Sandra Sanchez Promotion:
- Promoted to Vice President, National Sales.
- Responsible for overseeing broadcast and digital sales across all national spot markets.
- Key in strengthening agency and client relationships and expanding Estrella’s national market presence.
- Leadership Structure:
Both Alves and Sanchez report to Brian Fisher, Senior Vice President of Video Sales, who manages sales across Estrella’s digital and broadcast platforms. - Executive Commentary:
Brian Fisher praised the promotions as recognition of the leaders’ talent and ability to deliver results while championing multicultural media’s power and authenticity.
These promotions underscore Estrella MediaCo’s commitment to fostering leadership that drives growth across digital and national sales channels, reinforcing the company’s role as a multicultural media leader.
