Fetch Partners with Dollar General Media Network to Boost Rewards-Based Shopper Engagement

Fetch Partners with Dollar General Media Network to Boost Rewards-Based Shopper Engagement

Fetch, America’s Rewards App, has partnered with Dollar General Media Network (DGMN), the retail media arm of Dollar General, to provide advertisers a high-performance solution targeting high-intent consumers. This partnership enables brands to leverage rewards-based advertising through Fetch as part of their DGMN campaigns, driving incremental purchasing behavior effectively.

Partnership Highlights

  • Intent-Driven Shopper Engagement:

    Fetch app users are actively planning and purchasing, making them highly receptive to rewards-based offers at the right moments.

  • Seamless Integration with DGMN:

    Brands can allocate their DGMN ad spend toward Fetch rewards, unlocking an efficient and easy-to-implement ad format that influences buying decisions.

  • Extending Shopper Reach Beyond Stores:

    DGMN expands advertisers’ reach beyond physical stores into communities where consumers plan and make purchases.

Fetch’s Impact on Consumer Behavior

  • Full-Funnel Platform:

    Fetch drives real change in consumer behavior by reaching shoppers at critical moments during their buying journey.

  • Data-Driven Personalization:

    With millions of users submitting over 70 million receipts weekly, Fetch provides deep insights into actual consumer spending.

  • Measurable Results:

    The platform personalizes campaigns to influence purchases, delivering tangible impact on units sold and sales revenue.

Expert Insights

  • Courtney Cochrane, Retail Industry Lead at Fetch, highlights that this partnership enables brands to connect with shoppers ready to buy and be rewarded, turning impressions into actual product purchases.

  • Tony Rogers, SVP & CMO at Dollar General, emphasizes Fetch’s scale and measurable impact as a powerful extension of DGMN’s retail media capabilities.

The partnership between Fetch and Dollar General Media Network represents a strategic advancement in retail media advertising. By combining Fetch’s rewards-based platform with DGMN’s reach, brands gain a powerful tool to engage high-intent consumers effectively, driving measurable purchase behavior both in-store and in communities served by Dollar General.

Leave a Reply

Your email address will not be published. Required fields are marked *