FOX Advertising has announced a powerful upgrade to its converged media platform, OneFOX, with new integrations that fuse offline and digital identity data for unmatched audience precision. Powered by AdRise, this evolution introduces partnerships with TransUnion, Experian, and LiveRamp, positioning OneFOX as a leading solution in modern, identity-driven media buying across linear, streaming, and digital environments.
Enhancements of OneFOX
1. Unified Identity Framework
- Combines FOX’s first-party data with insights from TransUnion, Experian, and LiveRamp.
- Builds unified profiles that merge offline and online signals into a cohesive audience view.
- Empowers advertisers to create high-value custom segments across FOX properties.
2. Audience Intelligence at Scale
- Incorporates demographic, lifestyle, hobby, and purchase intent attributes.
- Enables verticalized targeting, allowing brands to reach specific consumer niches.
- Facilitates smarter campaign planning and audience discovery using real-world behavior.
3. Platform-wide Precision and Performance
- Reaches users across FOX Entertainment, FOX Sports, FOX News Media, and Tubi.
- Implements signal-based audience activation for better performance and insights.
- Provides advertisers with unified reach and frequency controls across all media types.
4. Advanced Creative Decisioning
- Contextual signal integration for enhanced creative relevance.
- Allows advertisers to tailor messaging based on real-time behavioral data.
- Supports cross-channel resonance, boosting consumer engagement and brand recall.
5. Privacy-First and Outcome-Driven
- Aligns with industry standards for data privacy and transparency.
- Offers advertisers faster access to performance metrics and closed-loop attribution.
- Simplifies execution with a single workflow for buying, measurement, and optimization.
Strategic Partnerships Driving the Update
- Experian provides identity graph data and rich audience attributes to power accurate targeting and seamless integration across platforms. “FOX can merge offline and digital signals into a single view, uncover high-value segments, and help advertisers reach them across every FOX screen.”
– Chris Feo, Chief Business Officer, Experian - TransUnion, a long-time FOX and Tubi partner, deepens its role in identity resolution and scale-driven audience connection. “This expanded partnership reinforces TransUnion’s critical role in powering data-driven television.”
– Julie Clark, SVP, Media and Entertainment, TransUnion
The evolution of OneFOX highlights FOX Advertising’s commitment to audience-centric innovation. By integrating high-quality, third-party data with their proprietary ecosystem, FOX is reshaping how advertisers build, reach, and measure audiences in a converged media world. With outcome-driven execution and signal-rich targeting, OneFOX stands out as a strategic tool for brands seeking scale, precision, and efficiency.
