FreeWheel, a global technology leader in TV advertising, has announced significant expansions to its connected TV (CTV) partnerships. Collaborations with platforms such as Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, and Wurl reinforce FreeWheel’s commitment to creating a unified, scalable programmatic advertising ecosystem. These partnerships not only broaden FreeWheel’s premium video marketplace but also enhance its ability to serve advertisers, agencies, and publishers across all tiers—from enterprise buyers to small businesses.
As the lines between digital and TV blur, FreeWheel aims to simplify CTV advertising by offering flexible, data-driven solutions through platforms like its Advertiser Suite and the new Universal Ads initiative.
Highlights of FreeWheel’s Expanded CTV Strategy
1. Strengthening the Premium CTV Marketplace
- New Partner Ecosystem: Includes top-tier streaming services and OEM platforms such as Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, and Wurl.
- Enhanced Demand Access: Publishers gain seamless access to FreeWheel’s broad array of programmatic demand channels.
- Marketplace Growth: Establishes FreeWheel as a centralized hub for premium video supply, improving inventory reach and transaction efficiency.
2. Unified Solutions for Advertisers of All Sizes
- Enterprise-Level Access: Agencies benefit from FreeWheel’s Advertiser Suite for large-scale programmatic buying.
- Universal Ads Platform: A cross-industry initiative that simplifies access to TV advertising for SMBs and new-to-video advertisers.
- Streamlined Activation: Brands can tap into live content across sports, news, and entertainment from Fubo and others without complicated onboarding.
3. Enabling Seamless, Scalable Buying
- Self-Serve Tools for Publishers: Partners like Plex now offer self-service capabilities for buyers, simplifying ad delivery and increasing transparency.
- Demand from Major Buyers: Advertisers can connect with platforms like Comcast, Locality, and Universal Ads, enhancing revenue potential and platform trust.
- Standardized Data & Customization: Improved bidding precision and consistent signal standards ensure higher accuracy in audience targeting.
4. Partner Testimonials on FreeWheel’s Value
- Fubo: FreeWheel opens new monetization opportunities by linking premium live content with demand at scale.
- Philo: Offers simplified, brand-safe inventory access with FreeWheel integration.
- Plex: Unlocks premium FAST & AVOD inventory with top-tier demand connections.
- TCL Ads: Uses FreeWheel’s tech for generative AI-powered content monetization.
- Telly: Combines dual-screen hardware with FreeWheel’s demand for impactful CTV ads.
- Wurl: Enables scene-level targeting and contextual ad placement using FreeWheel’s infrastructure.
5. Creating a Future-Ready CTV Advertising Framework
- Advanced Targeting: Scene-level customization, enhanced ad insertion, and better data sharing.
- Connected Ecosystem: Integrates sell- and buy-side operations into a single, efficient platform.
- Market Adaptability: Positions FreeWheel to support evolving media consumption habits, especially across streaming-first environments.
With this significant expansion of its CTV partnerships, FreeWheel is laying the groundwork for a more integrated and efficient programmatic TV advertising ecosystem. The company is bridging the gap between diverse inventory sources and advanced demand-side technologies, helping advertisers navigate fragmentation with clarity and control. As streaming becomes the default viewing medium, FreeWheel’s unified platform is setting a new benchmark for scale, transparency, and performance in CTV advertising.
