Fuse Media, a leading minority-owned and operated media company, has launched AMPLITUDE, a comprehensive advertising platform designed to empower brands with custom ad solutions that amplify their presence in the dynamic media landscape. This new platform enables brands to reach diverse audiences while leveraging cultural relevance and advanced advertising technology.
- Empowering Brands with AMPLITUDE: AMPLITUDE unifies brand efforts, streamlines execution, and drives deeper impact by utilizing Fuse Media’s unique audiences, cutting-edge ad technology, and authentic storytelling. The platform is designed to meet the needs of brands of all sizes, from global advertisers to small and medium businesses (SMBs), offering powerful content strategies and performance insights.
- Cultural Relevance and Audience Reach: Fuse Media has built its reputation around award-winning, inclusive content. With a combined audience of 52M+ unique viewers, it reaches over 85% of multicultural U.S. households. AMPLITUDE amplifies cultural relevance through programming that targets diverse young adults with purpose-driven stories across original series, documentaries, and licensed content.
- Advanced Technology and Ad Solutions: AMPLITUDE offers a suite of features, including:
- Audience and Contextual Targeting: Through Freewheel’s Audience Manager, advertisers can size audiences in real-time, forecast ad performance faster, and deliver smarter ads.
- Programmatic Automation: The platform offers private marketplace (PMP), programmatic guaranteed (PG), agency deals, and first-look deals, integrating seamlessly with major DSPs and SSPs.
- Data-Driven Insights: Fuse Media’s Business Intelligence provides valuable insights, including brand lift studies, audience surveys, and performance analytics, allowing advertisers to make informed decisions and maximize campaign impact.
- Content Strategy and Custom Executions: Fuse Media offers curated solutions through Content Strategy & Ignition Studios, allowing brands to reach audiences through demo-based, seasonal, and flexible thematic programming. The agency also crafts custom-branded content rooted in inclusive storytelling, ensuring a deep connection with audiences.
- High-Impact Ad Experiences: AMPLITUDE provides interactive ad executions, including in-stream and in-content ads with graphic overlays, in partnership with leading companies such as Brightline, GumGum, Amagi, and TripleLift. These interactive ads drive deeper engagement with audiences.
- Democratizing Access for SMBs: With Universal Ads, Fuse Media offers SMBs a seamless way to create and buy commercials across its video ecosystem, providing access to premium video advertising at scale.
- Diverse Talent Network: Fuse Media’s talent pool of over 100 creators and hosts brings authentic voices and connections to diverse audiences, ensuring brands resonate with multicultural viewers.
With the launch of AMPLITUDE, Fuse Media continues to lead the way in culturally relevant advertising, offering brands advanced solutions that leverage diverse audiences, powerful technology, and authentic storytelling. This platform is poised to elevate the advertising experience and drive deeper connections between brands and their consumers.
