Gameway, the world’s first premium video game lounge designed for airports, has announced that it has chosen TRG as its new brand advertising agency. TRG will be responsible for overseeing the creative direction, media strategy, brand development, and the revamp of Gameway’s website.
- About Gameway:
Founded by Emma and Jordan Walbridge from Grapevine, Texas, Gameway aims to revolutionize the airport experience by offering travelers a premium, first-class video game lounge where they can unwind before their flights. The lounges feature a variety of games across multiple genres and gaming systems. - Agency Partnership:
TRG, a well-established brand management agency, will be handling creative work, media strategy, and brand development for Gameway. They will also lead the redesign of the Gameway website to better reflect the brand’s mission and vision. - Statements from TRG:
Erin Sutton, TRG’s brand management principal, expressed excitement about the partnership, calling Gameway a perfect cultural fit due to its creativity and ambition, which align with TRG’s values. - Gameway’s Growth:
Gameway first launched at Dallas Fort Worth International Airport and has since expanded to seven lounges across five national airports. The brand plans further growth, with four additional locations scheduled to open soon and ambitions to expand globally. - Comments from Gameway’s Founders:
Emma Walbridge shared that their search for the right agency was thorough and that TRG’s genuine enthusiasm for the brand’s vision made them the perfect partner. She is excited about the opportunities this collaboration will bring.
The partnership between Gameway and TRG marks a pivotal moment for the brand as it continues its expansion in the airport lounge market. TRG’s expertise in branding and media strategy will be instrumental in shaping the future of Gameway as it continues to innovate the travel experience for gamers worldwide.
