Today, Grocery TV announces the launch of its closed-loop measurement solution for in-store retail media. This solution is designed to help brands directly link their ad spend to sales more efficiently by providing faster, actionable insights across its growing in-store retail media network.
Features of the Closed-Loop Measurement Solution:
- Enhanced Attribution:
- Brands can now tie sales data directly to campaign impressions, enabling the measurement of Return on Ad Spend (ROAS) and incremental ROAS (iROAS).
- Early results show an average 4.7x ROAS for CPG brands advertising on Grocery TV’s network.
- Faster Campaign Insights:
- Regular updates shorten the lookback window, allowing brands to continuously optimize campaigns based on the latest performance data.
- Scalability Across Retailers:
- Brands gain a cross-retailer view of in-store performance, helping them understand how in-store retail media fits into their overall media strategy.
- Customized Measurement:
- Grocery TV offers tailored study designs that provide deeper insights, such as incremental reach and store-level performance, ensuring brands have a clearer picture of their campaign impact.
Launch Partner – Hy-Vee:
- Hy-Vee, a Midwestern grocery retailer, is the first to introduce these capabilities on its retail media network.
- Kathryn Mazza, Chief Marketing Officer at Hy-Vee, emphasizes the importance of this partnership in helping brands measure the true impact of their in-store media investments.
With its closed-loop measurement solution, Grocery TV is transforming in-store retail media by bringing the precision, automation, and performance-driven results of digital advertising into the physical retail space. The solution is now available for retailers and brands seeking to elevate their in-store media performance.
